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Blog Archives

Cues to branding

Branding is one of those concepts that most business owners find confusing. Surely once you have a logo, you have a brand? Not so. The reality is that branding is far more than the symbol of a logo or the

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Posted in Branding

Build a Brand through Brand Experience

One of the most essential elements of creating a brand is ensuring that you have a strong emphasis on brand experience. What does this mean? Simply put, it is how people experience your brand. How do they feel after walking

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Posted in Branding, Marketing

Building Your Brand with Collateral

Branding is a multi-facetted discipline. We’ve already discussed the importance of a logo in branding as well as how to write a brand story. Now we need to talk collateral. So what exactly is collateral? Collateral usually refers to the

Posted in Branding, Marketing

How to Write a Brand Story

Who doesn’t love a good story? Every year millions of dollars are spent on movie tickets just so that we can be entertained by brilliant story tellers. It then makes sense, that to engage and capture the imagination of your

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Posted in Branding, Graphic Design

12WBT Cookbook Case Study

Cooking up a Deliciously Good Marketing Idea At the beginning of the year we were very excited to be given the opportunity to design and publish a cookbook for the Michelle Bridges 12WBT. The team that we worked with were exceptional

Posted in Branding, Creative Ideas, Graphic Design, Marketing

Brand audit your business in 5 minutes

Branding is a huge component of running a successful business. Through effective branding, you can ensure that your product or service is front of mind when it comes to purchasing. It will also help keep your competitors at bay as

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Posted in Branding, Creative Ideas

Why start up businesses should invest in branding

Branding is something that I am very passionate about. I believe that it is one of the most influential factors as to whether a business survives or thrives. Too often people start a business taking short cuts – especially when

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Posted in Branding, Graphic Design

Thinking Designers

Thinking designers are very different to ‘do it’ designers. ‘Do it’ designers are people that will reproduce what you give to them (they’ll turn your napkin sketch into a digital file, no problem). They will do exactly as you ask,

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Posted in Branding, Creative Ideas, Graphic Design, Marketing

“Keeping up with the Joneses”

 Brands that Underwent Makeovers in 2013 With 2014 well and truly underway, we thought it would be a great opportunity to take a look back on 2013 and the brands that underwent a ‘makeover’. A visual identity is key, times

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Posted in Branding, Creative Ideas, Graphic Design