Our regular clients have become accustomed to us spurting abbreviations such as CMYK, RGB and PMS. But for most business owners who don’t have design or printing skills this is merely tech talk and goes right over their heads.
This article will hopefully help explain what we are on about. The abbreviations above, all stand for different colour processes Continue reading →
Research has shown that association with colours increased brand recognition by as much as 80%. If you were ever in doubt about how much colour relates to a brand take a look at the below well known logos and how differently they appear to the eye when represented in a different colour pallet.
Colour has meaning – there is no denying this fact. If you don’t believe me then head out and try and find a green stop sign, a blue fire truck or how about send out pink announcement cards on the birth of a baby boy?
A lot of colour associations are derived from the commercial marketplace, but this isn’t the only place that they come from. Colour meanings also originate from Continue reading →