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Blog Archives

Thinking Designers

Thinking designers are very different to ‘do it’ designers. ‘Do it’ designers are people that will reproduce what you give to them (they’ll turn your napkin sketch into a digital file, no problem). They will do exactly as you ask,

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Posted in Branding, Creative Ideas, Graphic Design, Marketing

“Keeping up with the Joneses”

 Brands that Underwent Makeovers in 2013 With 2014 well and truly underway, we thought it would be a great opportunity to take a look back on 2013 and the brands that underwent a ‘makeover’. A visual identity is key, times

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Posted in Branding, Creative Ideas, Graphic Design

6 Little Tips to a Better Brand

Over the last couple of weeks I have had a number of interactions with businesses that have brought to mind the fact that, it is often the little things that help take a brand from ordinary to extraordinary. The tips

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Posted in Branding, Creative Ideas, Marketing

Brand with Personality

Once upon a time in a land far, far away lived a… sound familiar? Since time began, stories about powerful kings, wise old men and innocent maidens have captured our imagination and taken us on a journey of intrigue, nostalgia,

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Posted in Branding, Marketing

A Logo is Not Your Brand

I recently met a business owner who, after I mentioned that I am in the creative business of branding, announced that they had just ‘rebranded’ and proudly showed me their new logo. When I started talking about other branding elements,

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Posted in Branding

Is Any Publicity Good Publicity?

I’m a bit late with this news item as I’ve been flat out with a whole heap of brand developments in our studio, but I wanted to explore the question of ‘is any publicity, good publicity?’ This comes off the

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Posted in Branding

Evolving the Apple

Those of you who know me would know just how much of a Mac fan I am. But even more so, I’m a branding fanatic always encouraging my clients to remain true to their brand. I always emphasise consistency and

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Posted in Branding

Trade Marks & Infringement

Tiffany Blue - trademark colour

There seems to be a fair amount of confusion about what a trade mark is, what or if it has any value and whether or not it is worth getting your business protected. A trade mark is a distinctive sign

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Posted in Graphic Design

Evolving your logo – 8 mistakes to avoid

Logo design, rebranding, Penrith, Blue Mountains, Sydney

The reasons for evolving your logo are many and varied. Some companies may feel that they have lost touch with a market and need a fresh start, others are experiencing poor results, or even bad press, and they want to

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Posted in Branding, Graphic Design

10 Reasons to Rebrand Your Business

Rebranding a business is not something you should take lightly. There is a lot of thought, planning, hard work and of course finances to pull off a good rebrand. A rebrand can be an evolution or a full revolution –

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Posted in Branding