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Blog Archives

“Keeping up with the Joneses”

 Brands that Underwent Makeovers in 2013 With 2014 well and truly underway, we thought it would be a great opportunity to take a look back on 2013 and the brands that underwent a ‘makeover’. A visual identity is key, times

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Posted in Branding, Creative Ideas, Graphic Design

6 Little Tips to a Better Brand

Over the last couple of weeks I have had a number of interactions with businesses that have brought to mind the fact that, it is often the little things that help take a brand from ordinary to extraordinary. The tips

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Posted in Branding, Creative Ideas, Marketing

Evolving the Apple

Those of you who know me would know just how much of a Mac fan I am. But even more so, I’m a branding fanatic always encouraging my clients to remain true to their brand. I always emphasise consistency and

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Posted in Branding

Evolving your logo – 8 mistakes to avoid

Logo design, rebranding, Penrith, Blue Mountains, Sydney

The reasons for evolving your logo are many and varied. Some companies may feel that they have lost touch with a market and need a fresh start, others are experiencing poor results, or even bad press, and they want to

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Posted in Branding, Graphic Design

For the Love of Typography


I thought that I might discuss typography in this months blog as it is a much overlooked and ancient art that with the invention of computers has been totally undermined. Let me state from the start that I LOVE TYPOGRAPHY!

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Posted in Graphic Design

Brand Personalities


For centuries stories have been told ofhero’s that save the day, sage’s that impart their wisdom and magicians that turn dreams into reality. Story telling is as prevalent today as it ever was, especially when it comes to developing and

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Posted in Branding

Newsletters Capturing Clients

The internet and email have become very favourable and cost efficient vehicles used to market to current and prospective clients. One of the most effective ‘client capturing and keeping’ tools is that of a newsletter – printed or online. Many

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Posted in Branding, Creative Ideas

Designer Briefs

Now that image would have grabbed your attention! Sadly this article is not about Designer Briefs as in half naked women, but rather about putting together a clear and precise design or creative brief to give to your graphic designer.

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Posted in Creative Ideas, Graphic Design

Corporate Identity versus Corporate Image

Corporate identity and corporate image are two entirely different things. Simply put, a corporate identity is Digg this post Recommend on Facebook Share on Linkedin share via Reddit Tweet about it Subscribe to the comments on this post Print for

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Posted in Branding