Evolving the Apple

Posted on April 9, 2013 by wrd

Those of you who know me would know just how much of a Mac fan I am. But even more so, I’m a branding fanatic always encouraging my clients to remain true to their brand. I always emphasise consistency and push the point of building and developing their brand while staying true to their Brand Archetype or Brand Personality. It’s of great interest to me how brands evolve or develop over time, so I’d like to share with you the story of one of probably the biggest consumer electronics and software companies, best known for products such as Macintosh computers, iPods, iPads and the iPhone. Of course I am referring to Apple.

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Evolving your logo – 8 mistakes to avoid

Posted on February 6, 2013 by wrd

The reasons for evolving your logo are many and varied. Some companies may feel that they have lost touch with a market and need a fresh start, others are experiencing poor results, or even bad press, and they want to leave their old corporate image behind, while others still have changed direction through new innovation and products and want to reflect this in their new look. One of the key decisions to make is whether your business needs a brand evolution or a brand revolution.

A brand evolution consists of small or subtle changes that Continue reading →

For the Love of Typography

Posted on December 6, 2012 by wrd

I thought that I might discuss typography in this months blog as it is a much overlooked and ancient art that with the invention of computers has been totally undermined. Let me state from the start that I LOVE TYPOGRAPHY! I find it quite amazing how much a font can change the look of something. To this end typography is not a science. Typography is an art.

The use of the right type face, it’s positioning, spacing and intensity can make a lasting logo, eye catching billboard or unforgettable brochure. Use the wrong type face and an entire design or brand can be destroyed. This might sound a little dramatic to you, but hear me out… Continue reading →

Brand Personalities

Posted on November 28, 2012 by wrd

For centuries stories have been told of hero’s that save the day, sage’s that impart their wisdom and magicians that turn dreams into reality. Story telling is as prevalent today as it ever was, especially when it comes to developing and maintaining a brand.

Humans are creatures of habit and will tend to identify with things that they are familiar with. The challenge is to introduce / educate them on the product and brand, instilling in them knowledge about the brand and its attributes that are meaningful to them. To start this process, we need to identify Continue reading →

Newsletters Capturing Clients

Posted on June 7, 2012 by wrd

The internet and email have become very favourable and cost efficient vehicles used to market to current and prospective clients. One of the most effective ‘client capturing and keeping’ tools is that of a newsletter – printed or online.

Many of the people that your business comes in contact with whether it is through Continue reading →

Designer Briefs

Posted on April 26, 2012 by wrd

Now that image would have grabbed your attention! Sadly this article is not about Designer Briefs as in half naked women, but rather about putting together a clear and precise design or creative brief to give to your graphic designer. Continue reading →

Corporate Identity versus Corporate Image

Posted on October 26, 2011 by wrd

Corporate identity and corporate image are two entirely different things.

Simply put, a corporate identity is Continue reading →