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Blog Archives

The 9 D’s to Marketing

We have all heard of the 6 ‘P’s’ of marketing – but as my name starts with a ‘D’, I thought that I’d give this blog post a twist in direction, and focus on my 9 ‘D’s’ of marketing. Digg

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Posted in Marketing

Is your website working for you?

So, you’re on the net. That’s great, but is your website effective or not? A quick way to check is to Google not just your business name (and if you don’t come up then, then you’re in deep trouble), but

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Posted in Marketing, Websites

“Keeping up with the Joneses”

 Brands that Underwent Makeovers in 2013 With 2014 well and truly underway, we thought it would be a great opportunity to take a look back on 2013 and the brands that underwent a ‘makeover’. A visual identity is key, times

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Posted in Branding, Creative Ideas, Graphic Design

6 Little Tips to a Better Brand

Over the last couple of weeks I have had a number of interactions with businesses that have brought to mind the fact that, it is often the little things that help take a brand from ordinary to extraordinary. The tips

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Posted in Branding, Creative Ideas, Marketing

A Logo is Not Your Brand

I recently met a business owner who, after I mentioned that I am in the creative business of branding, announced that they had just ‘rebranded’ and proudly showed me their new logo. When I started talking about other branding elements,

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Posted in Branding

Lets Talk Copyright

Copyright has always been a grey area in our industry, hard to explain to clients but critically important to our business. Why is it so important? Well, to put it simply, what we have created (which has copyright on it)

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Posted in Graphic Design

White Space

White space is a designers best friend. Sadly it is often a clients biggest bone of contention. White space or negative space as it is sometimes referred to, is a design element that allows objects to breathe. It should not

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Posted in Graphic Design

Evolving the Apple

Those of you who know me would know just how much of a Mac fan I am. But even more so, I’m a branding fanatic always encouraging my clients to remain true to their brand. I always emphasise consistency and

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Posted in Branding

Trade Marks & Infringement

Tiffany Blue - trademark colour

There seems to be a fair amount of confusion about what a trade mark is, what or if it has any value and whether or not it is worth getting your business protected. A trade mark is a distinctive sign

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Posted in Graphic Design

Evolving your logo – 8 mistakes to avoid

Logo design, rebranding, Penrith, Blue Mountains, Sydney

The reasons for evolving your logo are many and varied. Some companies may feel that they have lost touch with a market and need a fresh start, others are experiencing poor results, or even bad press, and they want to

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Posted in Branding, Graphic Design