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Blog Archives

A Logo is Not Your Brand

I recently met a business owner who, after I mentioned that I am in the creative business of branding, announced that they had just ‘rebranded’ and proudly showed me their new logo. When I started talking about other branding elements,

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Posted in Branding

Evolving the Apple

Those of you who know me would know just how much of a Mac fan I am. But even more so, I’m a branding fanatic always encouraging my clients to remain true to their brand. I always emphasise consistency and

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Posted in Branding

Trade Marks & Infringement

There seems to be a fair amount of confusion about what a trade mark is, what or if it has any value and whether or not it is worth getting your business protected. A trade mark is a distinctive sign

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Posted in Graphic Design

Evolving your logo – 8 mistakes to avoid

The reasons for evolving your logo are many and varied. Some companies may feel that they have lost touch with a market and need a fresh start, others are experiencing poor results, or even bad press, and they want to

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Posted in Branding, Graphic Design

10 Reasons to Rebrand Your Business

Rebranding a business is not something you should take lightly. There is a lot of thought, planning, hard work and of course finances to pull off a good rebrand. A rebrand can be an evolution or a full revolution –

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Posted in Branding

For the Love of Typography

I thought that I might discuss typography in this months blog as it is a much overlooked and ancient art that with the invention of computers has been totally undermined. Let me state from the start that I LOVE TYPOGRAPHY!

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Posted in Graphic Design

CMYK, RGB, PMS: What the?

Our regular clients have become accustomed to us spurting abbreviations such as CMYK, RGB and PMS.  But for most business owners who don’t have design or printing skills this is merely tech talk and goes right over their heads. This

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Posted in Colour, Graphic Design

Designer Briefs

Now that image would have grabbed your attention! Sadly this article is not about Designer Briefs as in half naked women, but rather about putting together a clear and precise design or creative brief to give to your graphic designer.

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Posted in Creative Ideas, Graphic Design

white river design portfolio 2011

white river design portfolio 2011 We have put together a short video with examples of our work. Branding is what we love to do best, but are happy to help out with additional design projects such as packaging, newsletters, websites,

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Posted in Graphic Design

Corporate Identity versus Corporate Image

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Corporate identity and corporate image are two entirely different things. Simply put, a corporate identity is Digg this post Recommend on Facebook Share on Linkedin share via Reddit Tweet about it Subscribe to the comments on this post Print for

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Posted in Branding