Evolving the Apple

Posted on April 9, 2013 by wrd

Those of you who know me would know just how much of a Mac fan I am. But even more so, I’m a branding fanatic always encouraging my clients to remain true to their brand. I always emphasise consistency and push the point of building and developing their brand while staying true to their Brand Archetype or Brand Personality. It’s of great interest to me how brands evolve or develop over time, so I’d like to share with you the story of one of probably the biggest consumer electronics and software companies, best known for products such as Macintosh computers, iPods, iPads and the iPhone. Of course I am referring to Apple.

Continue reading →

Trade Marks & Infringement

Posted on March 5, 2013 by wrd

There seems to be a fair amount of confusion about what a trade mark is, what or if it has any value and whether or not it is worth getting your business protected.

A trade mark is a distinctive sign or indicator used by an individual, business organisation, or other legal entity to identify that the products or services to consumers with which the trade mark appears to originate from a unique source, and to distinguish its products or services from those of other entities.

A trade mark is designated by the following symbols: Continue reading →

Evolving your logo – 8 mistakes to avoid

Posted on February 6, 2013 by wrd

The reasons for evolving your logo are many and varied. Some companies may feel that they have lost touch with a market and need a fresh start, others are experiencing poor results, or even bad press, and they want to leave their old corporate image behind, while others still have changed direction through new innovation and products and want to reflect this in their new look. One of the key decisions to make is whether your business needs a brand evolution or a brand revolution.

A brand evolution consists of small or subtle changes that Continue reading →

10 Reasons to Rebrand Your Business

Posted on January 15, 2013 by wrd

Rebranding a business is not something you should take lightly. There is a lot of thought, planning, hard work and of course finances to pull off a good rebrand. A rebrand can be an evolution or a full revolution – most of the worlds best brands have undergone some form of rebranding over the years. The upshot is that when done correctly it can greatly enhance a businesses profile, increase sales and generate new interest in the company.

Here are 10 Reasons why you might want to rebrand your business Continue reading →

For the Love of Typography

Posted on December 6, 2012 by wrd

I thought that I might discuss typography in this months blog as it is a much overlooked and ancient art that with the invention of computers has been totally undermined. Let me state from the start that I LOVE TYPOGRAPHY! I find it quite amazing how much a font can change the look of something. To this end typography is not a science. Typography is an art.

The use of the right type face, it’s positioning, spacing and intensity can make a lasting logo, eye catching billboard or unforgettable brochure. Use the wrong type face and an entire design or brand can be destroyed. This might sound a little dramatic to you, but hear me out… Continue reading →

CMYK, RGB, PMS: What the?

Posted on October 26, 2012 by wrd

Our regular clients have become accustomed to us spurting abbreviations such as CMYK, RGB and PMS. But for most business owners who don’t have design or printing skills this is merely tech talk and goes right over their heads.

This article will hopefully help explain what we are on about. The abbreviations above, all stand for different colour processes Continue reading →

Designer Briefs

Posted on April 26, 2012 by wrd

Now that image would have grabbed your attention! Sadly this article is not about Designer Briefs as in half naked women, but rather about putting together a clear and precise design or creative brief to give to your graphic designer. Continue reading →

white river design portfolio 2011

Posted on December 19, 2011 by wrd

white river design portfolio 2011

We have put together a short video with examples of our work. Branding is what we love to do best, but are happy to help out with additional design projects such as packaging, newsletters, websites, brochures, signage (including retractable banners, vehicle signage and large format sign boards)!

There is so much that we can assist you with and we can’t help but take delight in everything we get to create!

Enjoy!

Corporate Identity versus Corporate Image

Posted on October 26, 2011 by wrd

Corporate identity and corporate image are two entirely different things.

Simply put, a corporate identity is Continue reading →