There’s no denying that culture is an important fibre in our fabric as humans, so it's vitally important to get it right.
Did you know that by strategically developing a brand with personality, there is a much higher chance of being able to connect and resonate with your customers?
In a nutshell, your brand promise is your commitment to your customers, suppliers, team and yourself.
This might seem like magic, but the reality is that it's all in the power of branding.
Developing your personal brand can impact not only on your career but, your entire business or the company that you work for.
Your logo is not your brand. This statement becomes even clearer when we realised that apples don’t sell computers.
Melinda wanted a brand that immediately resonated. That would stand out and be remembered for all the right reasons.
Off the back of an epic final between Federer and Nadal at the Australian Open, I couldn’t help notice that Nike had centre stage when it came to brand exposure.
We hear the terms marketing and branding being bantered around together too readily, which causes confusion as to what is what.