Archive for the ‘Brand Personality’ Category

How to build a coveted brand culture

Posted on: September 11th, 2018

There’s no denying that culture is an important fibre in our fabric as humans. Culture influences our behaviour, our perceptions and shapes our personalities. Culture is described as a set of customs, ideas and social behaviour of a group of similar people in a community. Brand culture is all of this, but within the workplace.Read more »

3 ways Brand Personality can help your business

Posted on: August 22nd, 2018

Did you know that the average internet user is served 11,250 adverts a month – and that is just online! Then of course we need to take into account TV advertising, radio, ‘junk-mail’, billboards, packaging, signage and more, and that number escalates dramatically. So with this amount of content bombarding the consumer everyday, it reallyRead more »

How to create a brand promise

Posted on: June 12th, 2018

We all make promises in life. Those of us that keep our promises earn the respect of those around us and gain a reputation for being reliable. However, there are those (and we all know them) who make promises and continuously break them. They are unreliable and we can’t trust them to do what theyRead more »

7 deadly branding mistakes to avoid

Posted on: May 10th, 2018

Most people underestimate the power of branding. Yet if I ask you for the first brands that pop into mind when I say;

5 tips to uncover your personal brand

Posted on: April 11th, 2018

Personal brands have impact. They are resonating with people all over the world in a way that corporate brands do not. Richard Branson, Oprah Winfrey, JK Rowlings. These people have built strong powerful brands that have enhanced their businesses, rather than the other way around. Developing your personal brand can impact not only on yourRead more »

The who, why, how and what of branding

Posted on: March 16th, 2018

Your logo is not your brand. This statement becomes even clearer when we realised that apples don’t sell computers. It’s the brand behind the computer company, that gets us excited enough to camp outside a store in order to be the first people to lay our hands on the latest technology. If your logo isRead more »

Gold winners at the Sydney Design Awards for branding

Posted on: August 30th, 2017

It’s not everyday that you win GOLD at the Sydney Design Awards, so we thought that we would share with you a little of what goes on behind the scenes to create an award winning brand.

Top tennis players personal brands

Posted on: January 31st, 2017

Off the back of an epic final between Federer and Nadal at the Australian Open, I couldn’t help notice that Nike had centre stage when it came to brand exposure. Emblazoned on both players head bands, Nike must have been celebrating that these two players had made what turned out to be one of theRead more »

Branding versus Marketing

Posted on: November 15th, 2016

The 8 key differences between branding and marketing We hear the terms marketing and branding being bantered around together too readily, which causes confusion as to what is what. Let’s make no mistake about this – branding and marketing are entirely different. It’s important to know where to place your focus and your hard earnedRead more »

What does your dress code say about you and your brand?

Posted on: August 31st, 2016

It shouldn’t come as a surprise to say that your clothing or style of dressing can tell people a lot about not just who you are, but also what you do, what your ambitions are, your religion or even how you like to spend your spare time.

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White River Design
Tel: (02) 4732 4766  |  Email Us  |  Privacy  |  Terms
The Creative Fringe Unit 6, 51 York Road, Penrith, NSW 2750