Archive for the ‘Branding’ Category

How to create a brand promise

Posted on: June 12th, 2018

We all make promises in life. Those of us that keep our promises earn the respect of those around us and gain a reputation for being reliable. However, there are those (and we all know them) who make promises and continuously break them. They are unreliable and we can’t trust them to do what theyRead more »

7 Deadly Branding Mistakes to Avoid

Posted on: May 10th, 2018

Most people underestimate the power of branding. Yet if I ask you for the first brands that pop into mind when I say;

5 Tips to Uncover your Personal Brand

Posted on: April 11th, 2018

Personal brands have impact. They are resonating with people all over the world in a way that corporate brands do not. Richard Branson, Oprah Winfrey, JK Rowlings. These people have built strong powerful brands that have enhanced their businesses, rather than the other way around. Developing your personal brand can impact not only on yourRead more »

The Who, Why, How and What of branding

Posted on: March 16th, 2018

Your logo is not your brand. This statement becomes even clearer when we realised that apples don’t sell computers. It’s the brand behind the computer company, that gets us excited enough to camp outside a store in order to be the first people to lay our hands on the latest technology. If your logo isRead more »

What’s your brand promise?

Posted on: January 31st, 2018

Branding is all about reputation. And a reputation is created by consistently delivering on a brand promise. We all have ‘that friend’ who is constantly late, or always pulls out of things at the last minute. Unreliable and fickle. We still love them, but we don’t trust them to follow through, and we know thatRead more »

The difference between decision makers, referrers and influencers

Posted on: November 28th, 2017

I would suggest that you are all three – for different reasons and at different times. I have had two recent experiences which have made me realise just how important the role of

How to leverage awards for your brand whether you win or not

Posted on: September 30th, 2017

Love them or hate them awards are an incredible marketing tool for any business prepared to put themselves out there. As a small business owner myself, I have used the power of awards to build not only my two business brands, but also my own personal brand.

Gold winners at the Sydney Design Awards for branding

Posted on: August 30th, 2017

It’s not everyday that you win GOLD at the Sydney Design Awards, so we thought that we would share with you a little of what goes on behind the scenes to create an award winning brand.

5 biggest branding mistakes made on social media

Posted on: June 20th, 2017

Social media is here to stay. And it’s free! So for most businesses it’s the cheapest way of getting your product or service in front of masses of people for a small investment (your time). But how much damage can social media do to your brand? The truth is, that it can do a massiveRead more »

How the ‘F’ word got my business

Posted on: May 30th, 2017

How the ‘F’ word got my business, and brand experience won my loyalty I don’t get out much! Between work and kids I really am a home-body at heart. But when I do get out to play I am constantly amazed by how some businesses know how to impress, while others have you feeling as though youRead more »

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White River Design
Tel: (02) 4732 4766  |  Email Us  |  Privacy  |  Terms
The Creative Fringe Unit 6, 51 York Road, Penrith, NSW 2750