Archive for the ‘Branding’ Category

Own your space and become an industry leader

Posted on: July 20th, 2016

What brands come to mind if I say: – fast food – safe car – soda drink – search engine If you had answered, McDonalds, Volvo, Coke and Google, then you’re not alone. These brands completely own their space. However it has taken decades (in some cases over a century), millions of dollars and oneRead more »

How to create a tagline for your brand

Posted on: June 30th, 2016

A tagline is a catch phrase or slogan that is linked to a brand to help connect a particular message to a brand and assist with brand recognition. Creating a tagline for your business can be a very powerful way to cement your brand in the minds of your consumers. Taglines fulfil an important roleRead more »

Do you need a uniform for your brand?

Posted on: May 31st, 2016

Like it or not, how you dress has an impact on how people perceive your brand. Some brands choose to allow their staff to wear what they prefer, as long as they adhere to a company dress code, while other businesses require their staff to wear a uniform.

How to build a brand with personality

Posted on: March 30th, 2016

Since humans could communicate, we have been telling stories. Stories that capture our attention, evoke emotion and connect us. Whether they are stories told around a camp-fire, passed down from father to son, fairytales or even passages from the Bible, stories are a big part of what makes us human. Having a good story makesRead more »

Gold nuggets on out of the box thinking

Posted on: February 9th, 2016

I am part of a tribe! A tribe of women who encourage, support and uplift each other. The group is called LBDG – Little Black Dress Group (Little Black Dress Group) and once a quarter, a number of us Platinum members get together for a day of learning and planning . Apart from catching upRead more »

I Know Victoria’s Secret

Posted on: January 28th, 2016

I have just returned from 10 blissful days in Hawaii and while it might sound like a jet setting kind of statement, I was actually there with my family courtesy of my very talented daughter. She was competing at an international gymnastics competition that was – to our delight – in Hawaii! But I digress asRead more »

The Use of Sound in Branding

Posted on: December 14th, 2015

Sonic branding (using sound to connect to your brand) is one of the less obvious brand development techniques. The recognition of a tune or jingle associated with a brand can be a very powerful trigger.

Cues to branding

Posted on: November 25th, 2015

Branding is one of those concepts that most business owners find confusing. Surely once you have a logo, you have a brand? Not so. The reality is that branding is far more than the symbol of a logo or the colour of the packaging. These are important visual connections to your brand, but they areRead more »

Build a Brand through Brand Experience

Posted on: September 25th, 2015

One of the most essential elements of creating a brand is ensuring that you have a strong emphasis on brand experience. What does this mean? Simply put, it is how people experience your brand. How do they feel after walking into your store, dealing with your staff, utilising your services? Every touch point will allowRead more »

Building Your Brand with Collateral

Posted on: August 28th, 2015

Branding is a multi-facetted discipline. We’ve already discussed the importance of a logo in branding as well as how to write a brand story. Now we need to talk collateral. So what exactly is collateral? Collateral usually refers to the collection of printed promotional material that ranges from business stationery, brochures, annual reports and advertsRead more »



white river design
 
The Creative Fringe
Unit 6, 51 York Road
Penrith, NSW 2750

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