Archive for the ‘Branding’ Category

How to build a healthy brand culture

Posted on: November 14th, 2018

When I first came to Australia I managed to secure myself a job working in an agency in Double Bay where we produced collateral for multi-million dollar homes in the Eastern Suburbs. On the outside (and on paper) this looked like the dream job, but when I started I soon realized that this was farRead more »

Why do people buy – and it’s not about price!

Posted on: October 18th, 2018

How come Cadbury’s sells blocks of chocolate for $4 while Three Chocolatiers sells theirs for double the price. Any is it that BigW sells $30 jeans while Calvin Klein can sell $300 jeans? It’s not about the price tag – it’s about the brand.

How to build a coveted brand culture

Posted on: September 11th, 2018

There’s no denying that culture is an important fibre in our fabric as humans. Culture influences our behaviour, our perceptions and shapes our personalities. Culture is described as a set of customs, ideas and social behaviour of a group of similar people in a community. Brand culture is all of this, but within the workplace.Read more »

How to create a memorable brand experience

Posted on: July 11th, 2018

Creating a memorable brand experience is one sure fire way to increase business with loyal customers. And who doesn’t want that? Leave them loving not just what you do, but how you do it so that when it comes time to purchase again, they think only of you. Muscle memory is a real thing andRead more »

How to create a brand promise

Posted on: June 12th, 2018

We all make promises in life. Those of us that keep our promises earn the respect of those around us and gain a reputation for being reliable. However, there are those (and we all know them) who make promises and continuously break them. They are unreliable and we can’t trust them to do what theyRead more »

7 deadly branding mistakes to avoid

Posted on: May 10th, 2018

Most people underestimate the power of branding. Yet if I ask you for the first brands that pop into mind when I say;

5 tips to uncover your personal brand

Posted on: April 11th, 2018

Personal brands have impact. They are resonating with people all over the world in a way that corporate brands do not. Richard Branson, Oprah Winfrey, JK Rowlings. These people have built strong powerful brands that have enhanced their businesses, rather than the other way around. Developing your personal brand can impact not only on yourRead more »

The who, why, how and what of branding

Posted on: March 16th, 2018

Your logo is not your brand. This statement becomes even clearer when we realised that apples don’t sell computers. It’s the brand behind the computer company, that gets us excited enough to camp outside a store in order to be the first people to lay our hands on the latest technology. If your logo isRead more »

What’s your brand promise?

Posted on: January 31st, 2018

Branding is all about reputation. And a reputation is created by consistently delivering on a brand promise. We all have ‘that friend’ who is constantly late, or always pulls out of things at the last minute. Unreliable and fickle. We still love them, but we don’t trust them to follow through, and we know thatRead more »

The difference between decision makers, referrers and influencers

Posted on: November 28th, 2017

I would suggest that you are all three – for different reasons and at different times. I have had two recent experiences which have made me realise just how important the role of

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