Archive for the ‘Branding’ Category

Gold winners at the Sydney Design Awards for branding

Posted on: August 30th, 2017

It’s not everyday that you win GOLD at the Sydney Design Awards, so we thought that we would share with you a little of what goes on behind the scenes to create an award winning brand.

5 biggest branding mistakes made on social media

Posted on: June 20th, 2017

Social media is here to stay. And it’s free! So for most businesses it’s the cheapest way of getting your product or service in front of masses of people for a small investment (your time). But how much damage can social media do to your brand? The truth is, that it can do a massiveRead more »

How the ‘F’ word got my business

Posted on: May 30th, 2017

How the ‘F’ word got my business, and brand experience won my loyalty I don’t get out much! Between work and kids I really am a home-body at heart. But when I do get out to play I am constantly amazed by how some businesses know how to impress, while others have you feeling as though youRead more »

5 Traits Needed to Build a Personal Brand

Posted on: April 29th, 2017

Today I sat in the Sydney Gymnastics Centre and watched 60 young girls flip, cartwheel, summersault, glide, kip, balance and vault their way through the Border Challenge trials. The energy in the air was palpable as the chalk dust and the sound of the floor routine music filled the air. Only 6 of these girlsRead more »

What’s in a business name?

Posted on: March 21st, 2017

I grew up in apartheid South Africa. Mum, dad, myself and my two sisters and baby brother. We lived in a small bush town nestled on the border of the world famous Kruger National Park. (It’s where most of my family still live to this day). The community is filled with people who know, loveRead more »

How to create a retail brand experience

Posted on: February 27th, 2017

The secret to branding success is to give consumers more than what they’d expect to receive when it comes to customer service, quality and brand experience. Retail brands have an opportunity to build strong and lasting relationships with their customers by creating experiences that are relevant, intimate, and fun. In the retail market the emphasisRead more »

Top tennis players personal brands

Posted on: January 31st, 2017

Off the back of an epic final between Federer and Nadal at the Australian Open, I couldn’t help notice that Nike had centre stage when it came to brand exposure. Emblazoned on both players head bands, Nike must have been celebrating that these two players had made what turned out to be one of theRead more »

Branding versus Marketing

Posted on: November 15th, 2016

The 8 key differences between branding and marketing We hear the terms marketing and branding being bantered around together too readily, which causes confusion as to what is what. Let’s make no mistake about this – branding and marketing are entirely different. It’s important to know where to place your focus and your hard earnedRead more »

Apples don’t sell computers

Posted on: November 1st, 2016

I’ve said it before and I’ll say it again. Your logo is not your brand. People don’t buy from you because of your logo. They buy from you because of your beliefs, your values – your ‘why’. They buy from you because of your brand. Understanding who you are, what you stand for and whyRead more »

The $15 branding blunder

Posted on: September 29th, 2016

It spread through social media faster than a bushfire on a windy day. One bad customer experience resulted in a social media onslaught that has literally seen the overnight tumbling of a hairdressing franchise. Kerrie Davies, editor of the Nepean News, was furious after being treated like a criminal at a local salon where sheRead more »

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Penrith, NSW 2750

Tel: (02) 4732 4766
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White River Design
Tel: (02) 4732 4766  |  Email Us
The Creative Fringe Unit 6, 51 York Road, Penrith, NSW 2750