Archive for the ‘Colour’ Category

CMYK, RGB, PMS: What the?

Posted on: October 26th, 2012

Understanding Colour Profiles Our regular clients have become accustomed to us spurting abbreviations such as CMYK, RGB and PMS.  But for most business owners who don’t have design or printing skills this is merely tech talk and goes right over their heads. This article will hopefully help explain what we are on about. The abbreviationsRead more »

Brand and Trademark Colours

Posted on: February 16th, 2012

Research has shown that association with colours increased brand recognition by as much as 80%. If you were ever in doubt about how much colour relates to a brand take a look at the below well known logos and how differently they appear to the eye when represented in a different colour pallet. Colour isRead more »

Cultures and Colour

Posted on: January 16th, 2012

Colour has meaning – there is no denying this fact. If you don’t believe me then head out and try and find a green stop sign, a blue fire truck or how about send out pink announcement cards on the birth of a baby boy? A lot of colour associations are derived from the commercialRead more »

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White River Design
Tel: (02) 4732 4766  |  Email Us
The Creative Fringe Unit 6, 51 York Road, Penrith, NSW 2750