Archive for the ‘Creative Ideas’ Category

How to build a healthy brand culture

Posted on: November 14th, 2018

When I first came to Australia I managed to secure myself a job working in an agency in Double Bay where we produced collateral for multi-million dollar homes in the Eastern Suburbs. On the outside (and on paper) this looked like the dream job, but when I started I soon realized that this was farRead more »

5 tips to uncover your personal brand

Posted on: April 11th, 2018

Personal brands have impact. They are resonating with people all over the world in a way that corporate brands do not. Richard Branson, Oprah Winfrey, JK Rowlings. These people have built strong powerful brands that have enhanced their businesses, rather than the other way around. Developing your personal brand can impact not only on yourRead more »

The who, why, how and what of branding

Posted on: March 16th, 2018

Your logo is not your brand. This statement becomes even clearer when we realised that apples don’t sell computers. It’s the brand behind the computer company, that gets us excited enough to camp outside a store in order to be the first people to lay our hands on the latest technology. If your logo isRead more »

What’s your brand promise?

Posted on: January 31st, 2018

Branding is all about reputation. And a reputation is created by consistently delivering on a brand promise. We all have ‘that friend’ who is constantly late, or always pulls out of things at the last minute. Unreliable and fickle. We still love them, but we don’t trust them to follow through, and we know thatRead more »

How to leverage awards for your brand whether you win or not

Posted on: September 30th, 2017

Love them or hate them awards are an incredible marketing tool for any business prepared to put themselves out there. As a small business owner myself, I have used the power of awards to build not only my two business brands, but also my own personal brand.

Gold winners at the Sydney Design Awards for branding

Posted on: August 30th, 2017

It’s not everyday that you win GOLD at the Sydney Design Awards, so we thought that we would share with you a little of what goes on behind the scenes to create an award winning brand.

How the ‘F’ word got my business

Posted on: May 30th, 2017

How the ‘F’ word got my business, and brand experience won my loyalty I don’t get out much! Between work and kids I really am a home-body at heart. But when I do get out to play I am constantly amazed by how some businesses know how to impress, while others have you feeling as though youRead more »

5 Traits Needed to Build a Personal Brand

Posted on: April 29th, 2017

Today I sat in the Sydney Gymnastics Centre and watched 60 young girls flip, cartwheel, summersault, glide, kip, balance and vault their way through the Border Challenge trials. The energy in the air was palpable as the chalk dust and the sound of the floor routine music filled the air. Only 6 of these girlsRead more »

What’s in a business name?

Posted on: March 21st, 2017

I grew up in apartheid South Africa. Mum, dad, myself and my two sisters and baby brother. We lived in a small bush town nestled on the border of the world famous Kruger National Park. (It’s where most of my family still live to this day). The community is filled with people who know, loveRead more »

How to create a retail brand experience

Posted on: February 27th, 2017

The secret to branding success is to give consumers more than what they’d expect to receive when it comes to customer service, quality and brand experience. Retail brands have an opportunity to build strong and lasting relationships with their customers by creating experiences that are relevant, intimate, and fun. In the retail market the emphasisRead more »

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White River Design
Tel: (02) 4732 4766  |  Email Us  |  Privacy  |  Terms
The Creative Fringe Unit 6, 51 York Road, Penrith, NSW 2750