Developing your personal brand can impact not only on your career but, your entire business or the company that you work for.

Your logo is not your brand. This statement becomes even clearer when we realised that apples don’t sell computers.

If you don’t have a brand promise - now is the time to create one. But that is easier said than done.

Whether you’re a one-man-band or a business of many, entering awards are a very clever way of positioning your brand as a leader in your field.

Melinda wanted a brand that immediately resonated. That would stand out and be remembered for all the right reasons.

When customers are so impressed that they want to share their experience with others, they become advocates and brand ambassadors for your business.

There will be times when you will be challenged. Sometimes to the point of impossibility. You may doubt yourself, your ability or your strength.

Did you know that the search engine giant, Google started off with the name Backrub?

Retail brands have an opportunity to build strong and lasting relationships with their customers by creating experiences that are relevant, intimate, and fun.