Archive for the ‘Graphic Design’ Category

Gold winners at the Sydney Design Awards for branding

Posted on: August 30th, 2017

It’s not everyday that you win GOLD at the Sydney Design Awards, so we thought that we would share with you a little of what goes on behind the scenes to create an award winning brand.

5 Traits Needed to Build a Personal Brand

Posted on: April 29th, 2017

Today I sat in the Sydney Gymnastics Centre and watched 60 young girls flip, cartwheel, summersault, glide, kip, balance and vault their way through the Border Challenge trials. The energy in the air was palpable as the chalk dust and the sound of the floor routine music filled the air. Only 6 of these girlsRead more »

How to write a brand story

Posted on: June 30th, 2015

Who doesn’t love a good story? Every year millions of dollars are spent on movie tickets just so that we can be entertained by brilliant story tellers. It then makes sense, that to engage and capture the imagination of your customers, businesses should do the same. So why do so many businesses ignore this essentialRead more »

12WBT Cookbook Case Study

Posted on: April 21st, 2015

Cooking up a Deliciously Good Marketing Idea At the beginning of the year we were very excited to be given the opportunity to design and publish a cookbook for the Michelle Bridges 12WBT. The team that we worked with were exceptional and were kind enough to do a case study for us. This is a greatRead more »

Why start up businesses should invest in branding

Posted on: December 4th, 2014

Branding is something that I am very passionate about. I believe that it is one of the most influential factors as to whether a business survives or thrives. Too often people start a business taking short cuts – especially when it comes to the creative side of their business. For some reason they don’t seeRead more »

The Meaning of Shapes in Design

Posted on: October 21st, 2014

We see shapes every day, yet did you realise that there is a psychology behind shapes? Certain shapes make us feel a certain way. Shapes with rounded edges are softer and more approachable, while shapes with sharp lines and edges, depict strength and presence. When it comes to the use of shape in design andRead more »

Marketing: Why investing in great design pays off

Posted on: September 16th, 2014

As a branding expert it is often extremely hard for me to bite my tongue when I see brands that are being damaged by poor design execution, cheesy tag lines and atrocious spelling. I often see campaigns for events or products where the client has clearly cut design costs in favour of a more prolificRead more »

Thinking Designers

Posted on: August 17th, 2014

Thinking designers are very different to ‘do it’ designers. ‘Do it’ designers are people that will reproduce what you give to them (they’ll turn your napkin sketch into a digital file, no problem). They will do exactly as you ask, as they think that this will keep you happy. Now there’s nothing wrong with aRead more »

“Keeping up with the Joneses”

Posted on: February 20th, 2014

 Brands that Underwent Makeovers in 2013 With 2014 well and truly underway, we thought it would be a great opportunity to take a look back on 2013 and the brands that underwent a ‘makeover’. A visual identity is key, times and people are ever changing and sometimes so are brands. It’s important to keep inRead more »

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White River Design
Tel: (02) 4732 4766  |  Email Us  |  Privacy  |  Terms
The Creative Fringe Unit 6, 51 York Road, Penrith, NSW 2750