Archive for the ‘Marketing’ Category

Why do people buy – and it’s not about price!

Posted on: October 18th, 2018

How come Cadbury’s sells blocks of chocolate for $4 while Three Chocolatiers sells theirs for double the price. Any is it that BigW sells $30 jeans while Calvin Klein can sell $300 jeans? It’s not about the price tag – it’s about the brand.

How to create a memorable brand experience

Posted on: July 11th, 2018

Creating a memorable brand experience is one sure fire way to increase business with loyal customers. And who doesn’t want that? Leave them loving not just what you do, but how you do it so that when it comes time to purchase again, they think only of you. Muscle memory is a real thing andRead more »

How to create a brand promise

Posted on: June 12th, 2018

We all make promises in life. Those of us that keep our promises earn the respect of those around us and gain a reputation for being reliable. However, there are those (and we all know them) who make promises and continuously break them. They are unreliable and we can’t trust them to do what theyRead more »

7 deadly branding mistakes to avoid

Posted on: May 10th, 2018

Most people underestimate the power of branding. Yet if I ask you for the first brands that pop into mind when I say;

5 tips to uncover your personal brand

Posted on: April 11th, 2018

Personal brands have impact. They are resonating with people all over the world in a way that corporate brands do not. Richard Branson, Oprah Winfrey, JK Rowlings. These people have built strong powerful brands that have enhanced their businesses, rather than the other way around. Developing your personal brand can impact not only on yourRead more »

The who, why, how and what of branding

Posted on: March 16th, 2018

Your logo is not your brand. This statement becomes even clearer when we realised that apples don’t sell computers. It’s the brand behind the computer company, that gets us excited enough to camp outside a store in order to be the first people to lay our hands on the latest technology. If your logo isRead more »

The difference between decision makers, referrers and influencers

Posted on: November 28th, 2017

I would suggest that you are all three – for different reasons and at different times. I have had two recent experiences which have made me realise just how important the role of

How to leverage awards for your brand whether you win or not

Posted on: September 30th, 2017

Love them or hate them awards are an incredible marketing tool for any business prepared to put themselves out there. As a small business owner myself, I have used the power of awards to build not only my two business brands, but also my own personal brand.

Gold winners at the Sydney Design Awards for branding

Posted on: August 30th, 2017

It’s not everyday that you win GOLD at the Sydney Design Awards, so we thought that we would share with you a little of what goes on behind the scenes to create an award winning brand.

7 tips to get your Facebook business page pumping

Posted on: July 28th, 2017

I have 7 seldom spoken tips that will help you get better leverage for your Facebook business page. These are simple, quick and very easy to set up yet can make a world of difference to your Facebook presence. To access these settings you will need to be logged in as an Admin for theRead more »

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White River Design
Tel: (02) 4732 4766  |  Email Us  |  Privacy  |  Terms
The Creative Fringe Unit 6, 51 York Road, Penrith, NSW 2750