What kind of reputation do you have? Does the client see value in what you offer and is it relevant?
Creating a memorable brand experience is one sure fire way to increase business with loyal customers. And who doesn’t want that?
In a nutshell, your brand promise is your commitment to your customers, suppliers, team and yourself.
This might seem like magic, but the reality is that it's all in the power of branding.
Developing your personal brand can impact not only on your career but, your entire business or the company that you work for.
Your logo is not your brand. This statement becomes even clearer when we realised that apples don’t sell computers.
I would suggest that you are all three - for different reasons and at different times.
Whether you’re a one-man-band or a business of many, entering awards are a very clever way of positioning your brand as a leader in your field.
Melinda wanted a brand that immediately resonated. That would stand out and be remembered for all the right reasons.