  
Purple Co. is a business focused on getting people working in careers that they will be happy in. Whether it is reintroducing a mother back into the work force after she has raised her children, assisting an injured worker in establishing a career path suited to their ability and interests or strategising and planning with someone who is about to be retrenched - Purple Co is all about Purpose for People.
White River Design conceptualised a company logo for them that is strong and optimistic. The stacked letters create a staircase leading upward and the creative approach to their brand demonstrates that they think outside the square. Along with their logo development we designed their business stationery and web presence.
www.purposeforpeople.com.au
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