10 Reasons to Rebrand Your Business
Rebranding a business is not something you should take lightly. There is a lot of thought, planning, hard work and of course finances to pull off a good rebrand…..
Evolving your logo – 8 mistakes to avoid
The reasons for evolving your logo are many and varied…..
What’s Your [Brand] Story?
Brand stories are important as they are key business drivers. They can get new clients through your door and ensure that current clients stay loyal…..
Brand and Trademark Colour
Research has shown that association with colours increased brand recognition by as much as 80%…..
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Corporate Identity versus Corporate Image
Corporate identity and corporate image are two entirely different things…..
Trade Marks & Infringement
There seems to be a fair amount of confusion about what a trade mark is, what or if it has any value and whether or not it is worth getting your business protected…..
CMYK, RGB, PMS: What the?
Our regular clients have become accustomed to us spurting abbreviations such as CMYK, RGB and PMS. But for most business owners who don’t have design or printing skills this is merely tech talk and goes right over their heads…..
Putting together a clear and precise design or creative brief to give to your graphic designer…..
Cultures and Colour
Colour has meaning – there is no denying this fact…..