WRD Resources Library

10 Reasons to Rebrand Your Business

Rebranding a business is not something you should take lightly. There is a lot of thought, planning, hard work and of course finances to pull off a good rebrand…..

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Evolving your logo – 8 mistakes to avoid

The reasons for evolving your logo are many and varied…..

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What’s Your [Brand] Story?

Brand stories are important as they are key business drivers. They can get new clients through your door and ensure that current clients stay loyal…..

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Brand and Trademark Colour

Research has shown that association with colours increased brand recognition by as much as 80%…..

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Corporate Identity versus Corporate Image

Corporate identity and corporate image are two entirely different things…..

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Trade Marks & Infringement

There seems to be a fair amount of confusion about what a trade mark is, what or if it has any value and whether or not it is worth getting your business protected…..

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CMYK, RGB, PMS: What the?

Our regular clients have become accustomed to us spurting abbreviations such as CMYK, RGB and PMS.  But for most business owners who don’t have design or printing skills this is merely tech talk and goes right over their heads…..

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Designer Briefs

Putting together a clear and precise design or creative brief to give to your graphic designer…..

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Cultures and Colour

Colour has meaning – there is no denying this fact…..

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6 Little Tips to a Better Brand

The tips I’m going to share with you will not cost you a fortune – in fact, they are all free and easy to implement – they might just take a bit of time, organisation and creativity of course…

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Lets Talk Copyright

Copyright has always been a grey area in our industry, hard to explain to clients but critically important to our business. Why is it so important?…..

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A Logo is Not Your Brand

There are many people who are very confused about what branding is, and that it’s far more than simply having a logo……

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10 Tips to a Better Website

Your website is your gateway to the world. It is open to the public 24/7 regardless of where you are in the world…..

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15 Ways to increase your Search Engine Optimisation (SEO)

It’s one thing to have a website, but what’s the point if no-one can find it?…..

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Responsive Websites

A responsive website is designed to automatically resize when viewed on a desktop, a tablet or a smart phone…..

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Newsletters Capturing Clients

The internet and email have become very favourable and cost efficient vehicles used to market to current and prospective clients…..

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Social Media for “Dummies”

Social media is becoming an integral part of life online as social websites and applications proliferate…..

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WordPressORG vs WordPressCOM

It’s a frequent point of confusion — what’s the difference between WordPress.com and WordPress.org?…..

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We’ve brought together some free resources to help you within your business across multiple areas. Yes, you read that right – Free Resources!!

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The Creative Fringe
Unit 6, 51 York Road
Penrith, NSW 2750

Tel: (02) 4732 4766
Email Us
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White River Design
Tel: (02) 4732 4766  |  Email Us
The Creative Fringe Unit 6, 51 York Road, Penrith, NSW 2750