Posts Tagged ‘branding’

Branding versus Marketing

Posted on: November 15th, 2016

The 8 key differences between branding and marketing We hear the terms marketing and branding being bantered around together too readily, which causes confusion as to what is what. Let’s make no mistake about this – branding and marketing are entirely different. It’s important to know where to place your focus and your hard earnedRead more »

Apples don’t sell computers

Posted on: November 1st, 2016

I’ve said it before and I’ll say it again. Your logo is not your brand. People don’t buy from you because of your logo. They buy from you because of your beliefs, your values – your ‘why’. They buy from you because of your brand. Understanding who you are, what you stand for and whyRead more »

The $15 branding blunder

Posted on: September 29th, 2016

It spread through social media faster than a bushfire on a windy day. One bad customer experience resulted in a social media onslaught that has literally seen the overnight tumbling of a hairdressing franchise. Kerrie Davies, editor of the Nepean News, was furious after being treated like a criminal at a local salon where sheRead more »

What does your dress code say about you and your brand?

Posted on: August 31st, 2016

It shouldn’t come as a surprise to say that your clothing or style of dressing can tell people a lot about not just who you are, but also what you do, what your ambitions are, your religion or even how you like to spend your spare time.

Own your space and become an industry leader

Posted on: July 20th, 2016

What brands come to mind if I say: – fast food – safe car – soda drink – search engine If you had answered, McDonalds, Volvo, Coke and Google, then you’re not alone. These brands completely own their space. However it has taken decades (in some cases over a century), millions of dollars and oneRead more »

How to create a tagline for your brand

Posted on: June 30th, 2016

A tagline is a catch phrase or slogan that is linked to a brand to help connect a particular message to a brand and assist with brand recognition. Creating a tagline for your business can be a very powerful way to cement your brand in the minds of your consumers. Taglines fulfil an important roleRead more »

Brands leveraging off trends

Posted on: April 26th, 2016

The fast paced world that we live in is dominated by trends. What’s trending today will be passé tomorrow – I just need to look at my children to know that this is fact. Being able to identify trends, will enable you to take advantage of consumer fads or industry developments. Whether they are social, environmental,Read more »

How to build a brand with personality

Posted on: March 30th, 2016

Since humans could communicate, we have been telling stories. Stories that capture our attention, evoke emotion and connect us. Whether they are stories told around a camp-fire, passed down from father to son, fairytales or even passages from the Bible, stories are a big part of what makes us human. Having a good story makesRead more »

Gold nuggets on out of the box thinking

Posted on: February 9th, 2016

I am part of a tribe! A tribe of women who encourage, support and uplift each other. The group is called LBDG – Little Black Dress Group (Little Black Dress Group) and once a quarter, a number of us Platinum members get together for a day of learning and planning . Apart from catching upRead more »

I Know Victoria’s Secret

Posted on: January 28th, 2016

I have just returned from 10 blissful days in Hawaii and while it might sound like a jet setting kind of statement, I was actually there with my family courtesy of my very talented daughter. She was competing at an international gymnastics competition that was – to our delight – in Hawaii! But I digress asRead more »



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