Branding is one of those concepts that most business owners find confusing. Surely once you have a logo, you have a brand? Not so. The reality is that branding is far more than the symbol of a logo or the colour of the packaging. These are important visual connections to your brand, but they areRead more »
Posts Tagged ‘brochure design’
Why start up businesses should invest in branding
Branding is something that I am very passionate about. I believe that it is one of the most influential factors as to whether a business survives or thrives. Too often people start a business taking short cuts – especially when it comes to the creative side of their business. For some reason they don’t seeRead more »
White Space
White space is a designers best friend. Sadly it is often a clients biggest bone of contention. White space or negative space as it is sometimes referred to, is a design element that allows objects to breathe. It should not be considered ‘blank space’but rather an important design element that allows positive and negative space toRead more »
white river design portfolio 2011
white river design portfolio 2011 We have put together a short video with examples of our work. Branding is what we love to do best, but are happy to help out with additional design projects such as packaging, newsletters, websites, brochures, signage (including retractable banners, vehicle signage and large format sign boards)! There is soRead more »
