Posts Tagged ‘brochures’

Building your brand with collateral

Posted on: August 28th, 2015

Branding is a multi-facetted discipline. We’ve already discussed the importance of a logo in branding as well as how to write a brand story. Now we need to talk collateral. So what exactly is collateral? Collateral usually refers to the collection of printed promotional material that ranges from business stationery, brochures, annual reports and advertsRead more »

Designer Briefs

Posted on: April 26th, 2012

Now that image would have grabbed your attention! Sadly this article is not about Designer Briefs as in half naked women, but rather about putting together a clear and precise design or creative brief to give to your graphic designer.

Corporate Identity versus Corporate Image

Posted on: October 26th, 2011

Corporate identity and corporate image are two entirely different things. Simply put, a corporate identity is

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