Posts Tagged ‘corporate identity’

Branding versus Marketing

Posted on: November 15th, 2016

The 8 key differences between branding and marketing We hear the terms marketing and branding being bantered around together too readily, which causes confusion as to what is what. Let’s make no mistake about this – branding and marketing are entirely different. It’s important to know where to place your focus and your hard earnedRead more »

Do you need a uniform for your brand?

Posted on: May 31st, 2016

Like it or not, how you dress has an impact on how people perceive your brand. Some brands choose to allow their staff to wear what they prefer, as long as they adhere to a company dress code, while other businesses require their staff to wear a uniform.

Cues to branding

Posted on: November 25th, 2015

Branding is one of those concepts that most business owners find confusing. Surely once you have a logo, you have a brand? Not so. The reality is that branding is far more than the symbol of a logo or the colour of the packaging. These are important visual connections to your brand, but they areRead more »

“Keeping up with the Joneses”

Posted on: February 20th, 2014

 Brands that Underwent Makeovers in 2013 With 2014 well and truly underway, we thought it would be a great opportunity to take a look back on 2013 and the brands that underwent a ‘makeover’. A visual identity is key, times and people are ever changing and sometimes so are brands. It’s important to keep inRead more »

6 Little Tips to a Better Brand

Posted on: January 31st, 2014

Over the last couple of weeks I have had a number of interactions with businesses that have brought to mind the fact that, it is often the little things that help take a brand from ordinary to extraordinary. The tips I’m going to share with you will not cost you a fortune – in fact,Read more »

Evolving the Apple

Posted on: April 9th, 2013

Those of you who know me would know just how much of a Mac fan I am. But even more so, I’m a branding fanatic always encouraging my clients to remain true to their brand. I always emphasise consistency and push the point of building and developing their brand while staying true to their BrandRead more »

Evolving your logo – 8 mistakes to avoid

Posted on: February 6th, 2013

The reasons for evolving your logo are many and varied. Some companies may feel that they have lost touch with a market and need a fresh start, others are experiencing poor results, or even bad press, and they want to leave their old corporate image behind, while others still have changed direction through new innovationRead more »

For the Love of Typography

Posted on: December 6th, 2012

I thought that I might discuss typography in this months blog as it is a much overlooked and ancient art that with the invention of computers has been totally undermined. Let me state from the start that I LOVE TYPOGRAPHY! I find it quite amazing how much a font can change the look of something.Read more »

Brand Personalities

Posted on: November 28th, 2012

For centuries stories have been told ofhero’s that save the day, sage’s that impart their wisdom and magicians that turn dreams into reality. Story telling is as prevalent today as it ever was, especially when it comes to developing and maintaining a brand. Humans are creatures of habit and will tend to identify with thingsRead more »

Newsletters Capturing Clients

Posted on: June 7th, 2012

The internet and email have become very favourable and cost efficient vehicles used to market to current and prospective clients. One of the most effective ‘client capturing and keeping’ tools is that of a newsletter – printed or online. Many of the people that your business comes in contact with whether it is through

The Creative Fringe
Unit 6, 51 York Road
Penrith, NSW 2750

Tel: (02) 4732 4766
Email Us
Privacy  |  Terms
© 2018 - All Rights Reserved - WRD
White River Design
Tel: (02) 4732 4766  |  Email Us  |  Privacy  |  Terms
The Creative Fringe Unit 6, 51 York Road, Penrith, NSW 2750