Posts Tagged ‘graphic design’

Gold nuggets on out of the box thinking

Posted on: February 9th, 2016

I am part of a tribe! A tribe of women who encourage, support and uplift each other. The group is called LBDG – Little Black Dress Group (Little Black Dress Group) and once a quarter, a number of us Platinum members get together for a day of learning and planning . Apart from catching upRead more »

Why start up businesses should invest in branding

Posted on: December 4th, 2014

Branding is something that I am very passionate about. I believe that it is one of the most influential factors as to whether a business survives or thrives. Too often people start a business taking short cuts – especially when it comes to the creative side of their business. For some reason they don’t seeRead more »

The Meaning of Shapes in Design

Posted on: October 21st, 2014

We see shapes every day, yet did you realise that there is a psychology behind shapes? Certain shapes make us feel a certain way. Shapes with rounded edges are softer and more approachable, while shapes with sharp lines and edges, depict strength and presence. When it comes to the use of shape in design andRead more »

Marketing: Why investing in great design pays off

Posted on: September 16th, 2014

As a branding expert it is often extremely hard for me to bite my tongue when I see brands that are being damaged by poor design execution, cheesy tag lines and atrocious spelling. I often see campaigns for events or products where the client has clearly cut design costs in favour of a more prolificRead more »

Thinking Designers

Posted on: August 17th, 2014

Thinking designers are very different to ‘do it’ designers. ‘Do it’ designers are people that will reproduce what you give to them (they’ll turn your napkin sketch into a digital file, no problem). They will do exactly as you ask, as they think that this will keep you happy. Now there’s nothing wrong with aRead more »

The 9 D's to Marketing

Posted on: May 29th, 2014

We have all heard of the 6 ‘P’s’ of marketing – but as my name starts with a ‘D’, I thought that I’d give this blog post a twist in direction, and focus on my 9 ‘D’s’ of marketing.

Is your website working for you?

Posted on: March 28th, 2014

So, you’re on the net. That’s great, but is your website effective or not? A quick way to check is to Google not just your business name (and if you don’t come up then, then you’re in deep trouble), but your industry and geographic location. This will give you a very quick snapshot of whereRead more »

“Keeping up with the Joneses”

Posted on: February 20th, 2014

 Brands that Underwent Makeovers in 2013 With 2014 well and truly underway, we thought it would be a great opportunity to take a look back on 2013 and the brands that underwent a ‘makeover’. A visual identity is key, times and people are ever changing and sometimes so are brands. It’s important to keep inRead more »

6 Little Tips to a Better Brand

Posted on: January 31st, 2014

Over the last couple of weeks I have had a number of interactions with businesses that have brought to mind the fact that, it is often the little things that help take a brand from ordinary to extraordinary. The tips I’m going to share with you will not cost you a fortune – in fact,Read more »

A Logo is Not Your Brand

Posted on: November 13th, 2013

I recently met a business owner who, after I mentioned that I am in the creative business of branding, announced that they had just ‘rebranded’ and proudly showed me their new logo. When I started talking about other branding elements, they began to glaze over with the response of “no, I don’t have any ofRead more »

white river design
The Creative Fringe
Unit 6, 51 York Road
Penrith, NSW 2750

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