Posts Tagged ‘logo design’

Why start up businesses should invest in branding

Posted on: December 4th, 2014

Branding is something that I am very passionate about. I believe that it is one of the most influential factors as to whether a business survives or thrives. Too often people start a business taking short cuts – especially when it comes to the creative side of their business. For some reason they don’t seeRead more »

Thinking Designers

Posted on: August 17th, 2014

Thinking designers are very different to ‘do it’ designers. ‘Do it’ designers are people that will reproduce what you give to them (they’ll turn your napkin sketch into a digital file, no problem). They will do exactly as you ask, as they think that this will keep you happy. Now there’s nothing wrong with aRead more »

A Logo is Not Your Brand

Posted on: November 13th, 2013

I recently met a business owner who, after I mentioned that I am in the creative business of branding, announced that they had just ‘rebranded’ and proudly showed me their new logo. When I started talking about other branding elements, they began to glaze over with the response of “no, I don’t have any ofRead more »

Evolving the Apple

Posted on: April 9th, 2013

Those of you who know me would know just how much of a Mac fan I am. But even more so, I’m a branding fanatic always encouraging my clients to remain true to their brand. I always emphasise consistency and push the point of building and developing their brand while staying true to their BrandRead more »

Trade Marks & Infringement

Posted on: March 5th, 2013

There seems to be a fair amount of confusion about what a trade mark is, what or if it has any value and whether or not it is worth getting your business protected. A trade mark is a distinctive sign or indicator used by an individual, business organisation, or other legal entity to identify thatRead more »

Evolving your logo – 8 mistakes to avoid

Posted on: February 6th, 2013

The reasons for evolving your logo are many and varied. Some companies may feel that they have lost touch with a market and need a fresh start, others are experiencing poor results, or even bad press, and they want to leave their old corporate image behind, while others still have changed direction through new innovationRead more »

10 Reasons to Rebrand Your Business

Posted on: January 15th, 2013

Rebranding a business is not something you should take lightly. There is a lot of thought, planning, hard work and of course finances to pull off a good rebrand. A rebrand can be an evolution or a full revolution – most of the worlds best brands have undergone some form of rebranding over the years.Read more »

For the Love of Typography

Posted on: December 6th, 2012

I thought that I might discuss typography in this months blog as it is a much overlooked and ancient art that with the invention of computers has been totally undermined. Let me state from the start that I LOVE TYPOGRAPHY! I find it quite amazing how much a font can change the look of something.Read more »

CMYK, RGB, PMS: What the?

Posted on: October 26th, 2012

Understanding Colour Profiles Our regular clients have become accustomed to us spurting abbreviations such as CMYK, RGB and PMS.  But for most business owners who don’t have design or printing skills this is merely tech talk and goes right over their heads. This article will hopefully help explain what we are on about. The abbreviationsRead more »

white river design
The Creative Fringe
Unit 6, 51 York Road
Penrith, NSW 2750

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