Debbie O'Connor
Creative Director / Owner

Likes:
Encaustics, Travel, Nick Bantock Books + IKEA

Dislikes:
Traffic, Telemarketing, Frogs

Favourite YouTube Clip:
Trust Fall Fail

Brand Personality:
The Magician

Debbie is a brand strategist by profession and a graphic designer by trade. She is the founder of multi award winning creative studio White River Design (WRD) and Western Sydney’s most awarded coworking venue, The Creative Fringe. With a Bachelor of Fine Arts degree, Debbie majored in Graphic Design and Photography from Stellenbosch University in South Africa (completing her 4 year degree in her second language, Afrikaans). Her passion has always been in branding and packaging. With design experience that covers three continents, Debbie brings a diverse range of skills to the business. She is renowned for her strategic thinking and is a sought after consultant to businesses needing assistance with their branding. She is the expert branding presenter on the Build My Brand 12 part series and launched the online Brand Magic Masterclass in 2016, which helps small business owners learn about branding so that they can grow their business.

Debbie is a big believer in creating a win/win solution, she ensures that her clients get the maximum benefit of her teams expertise and their outstanding level of customer service. Debbie settled in Australia in 2000 after marrying her Australian husband, David. They have 2 gorgeous children and spend their free time watching kids sports, enjoying the theatre and planning their family holidays.

Debbie is a brand strategist by profession and a graphic designer by trade. She is the founder of multi award winning creative studio White River Design (WRD) and Western Sydney’s most awarded coworking venue, The Creative Fringe. With a Bachelor of Fine Arts degree, Debbie majored in Graphic Design and Photography from Stellenbosch University in South Africa (completing her 4 year degree in her second language, Afrikaans). Her passion has always been in branding and packaging. With design experience that covers three continents, Debbie brings a diverse range of skills to the business. She is renowned for her strategic thinking and is a sought after consultant to businesses needing assistance with their branding. She is the expert branding presenter on the Build My Brand 12 part series and launched the online Brand Magic Masterclass in 2016, which helps small business owners learn about branding so that they can grow their business.

Debbie is a big believer in creating a win/win solution, she ensures that her clients get the maximum benefit of her teams expertise and their outstanding level of customer service. Debbie settled in Australia in 2000 after marrying her Australian husband, David. They have 2 gorgeous children and spend their free time watching kids sports, enjoying the theatre and planning their family holidays.

Nadia Kerr
Web Developer

Likes:
Baking, Craft & DIY, Interior design + Bon Jovi

Dislikes:
Public Speaking, Crowds, Exercise, Bullies + Reading

Favourite YouTube Clip:
Cute Toddler Sings Elvis

Brand Personality:
The Sage

Nadia started with the team initially as a contract Web Developer and became a permanent part of the team in February 2013. Nadia has a Diploma in Website Production and Management. She has also acquired a broad range of experience in all aspects of website, internet, networking, project management, online marketing, social media marketing, search engine optimisation and web programming while working in the IT industry for over 13+ years.

Nadia also brings with her the knowledge and expertise of running a successful online business within the local area, having previously ran her own home based business. She also has a keen interest in photography, personalised & photo gifts, interior design, DIY craft and spending quality time with her family.

Nadia started with the team initially as a contract Web Developer and became a permanent part of the team in February 2013. Nadia has a Diploma in Website Production and Management. She has also acquired a broad range of experience in all aspects of website, internet, networking, project management, online marketing, social media marketing, search engine optimisation and web programming while working in the IT industry for over 13+ years.

Nadia also brings with her the knowledge and expertise of running a successful online business within the local area, having previously ran her own home based business. She also has a keen interest in photography, personalised & photo gifts, interior design, DIY craft and spending quality time with her family.

Brooke Allender
Junior Graphic Designer

Likes:
Coffee, bicycle riding, Instagram

Dislikes:
Bad coffee, spelling errors, nastiness

Favourite YouTube Clip:
Roman & Jason

Brand Personality:
The Innocent

Having studied a Bachelor of Communication through the highly reputable Billy Blue College of Design, Brooke approached WRD to complete her internship. We know talent when we see it and snavelled her up! She joined our team May 2015 and is already a valued member of our team.

Brooke has a passion for creativity and love of all aspects of design. She loves the fact that she can work close to home and ride her bicycle to work. Brooke is another team member with experience in the customer service industry, due to many years working as a barista at local café Waffle Co. She enjoys engaging with clients and helping them with solutions no matter what the situation. In her spare time she loves drinking good coffee, riding her bicycle and exploring new places which usually land up on Instagram.

Having studied a Bachelor of Communication through the highly reputable Billy Blue College of Design, Brooke approached WRD to complete her internship. We know talent when we see it and snavelled her up! She joined our team May 2015 and is already a valued member of our team.

Brooke has a passion for creativity and love of all aspects of design. She loves the fact that she can work close to home and ride her bicycle to work. Brooke is another team member with experience in the customer service industry, due to many years working as a barista at local café Waffle Co. She enjoys engaging with clients and helping them with solutions no matter what the situation. In her spare time she loves drinking good coffee, riding her bicycle and exploring new places which usually land up on Instagram.

Clare Lavender
Office Manager

Likes:
Mosaics, bad bon-bon jokes, desire maps

Dislikes:
Lack of etiquette by mobile users in public

Favourite YouTube Clip:
How to Live before you Die - Steve Jobs

Brand Personality:
The Creator

Clare initially joined WRD in June 2009 and is currently our part-time Office/Accounts Manager. She has extensive accounting and office management experience having worked primarily in small and medium sized legal firms for more than 20 years. Clare is highly efficient, well organised and extremely calm in a crisis. As a keen problem solver, Clare is always willing to take on responsibility to support the creative team at White River Design, as well as offering her own unique ideas.

In addition to her work with WRD, Clare is an internationally accredited life coach, published author, and a facilitator of Danielle Laporte’s ‘The Desire Map’ weekend workshops. Running regular creative workshops for women and children in the Blue Mountains and Penrith for the past 8 years has been one of Clare’s passions and her creative outlet. Clare is also proud to have created some special commissioned mosaic pieces, which have found their way to gardens and homes in the local area.

Clare is a proud mother of 2 wonderful and creative children, and her family is by far her greatest passion.

Clare initially joined WRD in June 2009 and is currently our part-time Office/Accounts Manager. She has extensive accounting and office management experience having worked primarily in small and medium sized legal firms for more than 20 years. Clare is highly efficient, well organised and extremely calm in a crisis. As a keen problem solver, Clare is always willing to take on responsibility to support the creative team at White River Design, as well as offering her own unique ideas.

In addition to her work with WRD, Clare is an internationally accredited life coach, published author, and a facilitator of Danielle Laporte’s ‘The Desire Map’ weekend workshops. Running regular creative workshops for women and children in the Blue Mountains and Penrith for the past 8 years has been one of Clare’s passions and her creative outlet. Clare is also proud to have created some special commissioned mosaic pieces, which have found their way to gardens and homes in the local area.

Clare is a proud mother of 2 wonderful and creative children, and her family is by far her greatest passion.

Lily
Studio Pup

Likes:
Treats, sitting on laps, naps & walkies!

Dislikes:
Storms, shadows, cats & the mailman

Favourite YouTube Clip:
Dogs Who Fail at Being Dogs

Brand Personality:
The Caregiver

Lily has been a part of the WRD team since day dot. Residing with the O’Connor’s, Lily was bound to find herself amongst the studio and it’s fun, vibrant atmosphere.

Lily’s presence brings joy and light-heartedness to The Creative Fringe (home of WRD) and all it’s residents and visitors. Her passions lie in sniffing foreign objects, taking naps under Debbie’s desk and smiling at everyone and anyone she crosses paths with.

Lily has been a part of the WRD team since day dot. Residing with the O’Connor’s, Lily was bound to find herself amongst the studio and it’s fun, vibrant atmosphere.

Lily’s presence brings joy and light-heartedness to The Creative Fringe (home of WRD) and all it’s residents and visitors. Her passions lie in sniffing foreign objects, taking naps under Debbie’s desk and smiling at everyone and anyone she crosses paths with.

 

At WRD it is all about you and your business. We pride ourselves on building strong, solid and long lasting relationships with the businesses that we deal with. With free advice and excellent communication throughout your project, the WRD team handles all your design, printing, web and social media needs. From the initial conceptualising of your logo through to stationery, brochures, website and signage, our team manages the entire process so that you are free to spend your time building your business.

At WRD we are known as 'thinking designers' - not do it designers. We ask questions and take into account your target audience, their demographics, the power of colour, fonts and layout. We offer guidance on how and where to market your business, and always encourage you to track what you do so that you have the knowledge to know what works for your business and what doesn't. We strategies and conceptualise and create designs that you can be proud of.

Our professional approach to your creations benefits your business and your clients by producing a look that is far superior to your competitors. Our team is dedicated to enhancing the image of all businesses that are aspiring to grow.

The Creative Fringe
Unit 6, 51 York Road
Penrith, NSW 2750

Tel: (02) 4732 4766
Email Us
© 2017 - All Rights Reserved - WRD
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White River Design
Tel: (02) 4732 4766  |  Email Us
The Creative Fringe Unit 6, 51 York Road, Penrith, NSW 2750