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Project: Business┬ábrand – Logo, business cards, collateral and responsive website design

Brand Personality: The Creator

Aussie Outdoor Design is a leader in the design, supply, and installation of communal spaces where synthetic grass, soft-fall or playground or fitness equipment is needed. They work with schools, sporting grounds, multisport courts and natural environments.

Originally named Aussie Grass due to them only installing synthetic lawns, the business has grown over the years to include multiple products for outdoor areas. This massive growth leads to their rebranding under the name Aussie Outdoor Design which they felt reflected their new product offering.

WRD was called in to help with the process. The logo that the client chose is a tell-all logo, showcasing everything Aussie Outdoor Design has to offer. Safe surfacing for a variety of functional spaces as well as play and sporting equipment. The logo was resolved in a way where each element works without over complicating the design. We have designed them new collateral including business cards, brochures, and banners for an expo.


The Creative Fringe
Unit 6, 51 York Road
Penrith, NSW 2750

Tel: (02) 4732 4766
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White River Design
Tel: (02) 4732 4766  |  Email Us  |  Privacy  |  Terms
The Creative Fringe Unit 6, 51 York Road, Penrith, NSW 2750