Aussie Outdoor Design is a leader in the design, supply and installation of communal spaces where synthetic grass, softfall or playground or fitness equipment is needed. They work with schools, sporting grounds, multisport courts and natural environments.
Originally named Aussie Grass due to them only installing synthetic lawns, the business has grown over the years to include multiple products for outdoor areas. This massive growth lead to their rebranding under the name Aussie Outdoor Design which they felt reflected their new product offering.
WRD was called in to help with the process. The logo that the client chose is a tell all logo, showcasing everything Aussie Outdoor Design has to offer. Safe surfacing for a variety of functional spaces as well as play and sporting equipment. The logo was resolved in a way where each element works without over complicating the design. We have designed them new collateral including business cards, brochures and banners for an expo.