Brand Personality: The Seducer
Bingley Place is a spectacular Victorian style villa perched on the slopes of Camps Bay, one of Cape Town’s most prestigious suburbs in South Africa. When the owner inherited the old ‘grande dame’ she realised that a lot of renovation and restoration would have to take place to get the house looking as good as new, but with all the mod cons expected of 5 star accommodation.
She needed a look that would showcase a classic feel that could not easily be dated while still appealing to the modern traveller. Lashed with luxury this villa exudes everything a visitor would want in a property. A galley style chef’s kitchen, lush furnishings and a view worth a kings ransom.
Our challenge was to bring all of this together in a fresh, light and appealing way. We needed to tap into The Seducer’s personality of evoking emotions, igniting passion, gratitude and appreciation.
We initially designed the logo, website and business cards which were soon followed by a marketing brochure and gorgeous complimentary postcards as a marketing tool for the guest to send home to friends and family.