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Project: Brand strategy, logo & business cards

Brand Personality: The Hero & The Entertainer

There are over 500 million small business owners on the planet. Every year, over 50 million of these businesses fail.

It’s no longer enough to be good at what you do – you need to be good at business, too. And despite all of the information out there, finding the solution to break through the clutter has been near impossible.

Until now.

A warrior has stepped up to the challenge. To guide you. Support you. Educate you. She’s your champion, your cheerleader, your coach.

She’s BRiN.

The world’s first personal business advisor powered by artificial intelligence, BRiN is hell-bent on helping billions of business owners, all at the same time, and all for free.

She’s not Google, and she’s not Wikipedia. She’s an App that listens to your questions. Understands your challenges. And responds with solutions – instantly.

BRiN’s your champion when you feel alone. Your advisor when you’re unsure. And your roadmap when you’re lost. She’ll crack a joke when you need a lift, and give you a kick up the bum when you need a push.

She’s witty and playful, but also smart. From strategy, sales, operations and finance through to product, people, marketing and even mindset, BRiN brings together the knowledge, experience and advice of over 100 business consultants, coaches and advisors. She’s home to the world’s largest video library. And she’s with you 24 hours a day, seven days a week.

So no more drowning in data, and no more business overwhelm. Just the information and support you need, when you need it.

Introducing BRiN – your personal business advisor.

Our job was to create a brand that reflected BRiN’s playful yet informative nature.

You can download the app through the App Store or visit the website at

The Creative Fringe
Unit 6, 51 York Road
Penrith, NSW 2750

Tel: (02) 4732 4766
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White River Design
Tel: (02) 4732 4766  |  Email Us  |  Privacy  |  Terms
The Creative Fringe Unit 6, 51 York Road, Penrith, NSW 2750