Based on The Everyman brand personality, the WRD team was given the fun task of branding this doggie treat company. As avid dog lovers this was a project we jumped (and literary sat and shook hands) on. Canini Veggie Dog Treats have no preservatives or nasties, use only natural ingredients and are a healthy treat that dogs love.
We needed to create a brand that would connect the discerning dog lover, one who treats their pet like family and who only wants the healthiest option for their best friend, to the Canini products. It is often said that pets look like their owners, and with this in mind, we created a hipster style pooch who enjoys a healthy living and vegetarian options!
The colours of the logo were pulled from the colours of the natural ingredients that go into the product. Fresh, healthy and delicious not only to look at but to eat. Packaged in naturally woven bags with swing tags, meant that the product stands out on a shelf or display, reflecting the all natural, healthy ingredients used to make the products. From the design of the logo through to the development of their business cards, website and packaging, we were just as delighted with the outcome as the client was.