Brand Personality: The Hero
Dance Avenue inherited their image from a previous owner when they bought the business in 2005. Without much capital and with their focus on building the business, they pushed a re-brand to the side until they heard of WRD.
The WRD team developed them a brand that repositioned them within the Western Sydney dance arena. In 6 short weeks we created a new logo, designed and developed a responsive website, strategised a ‘Free Class Pass’ cards to help market the studio and produced new signage to give them greater street appeal and exposure. Before designing the website we did an audit on their previous site (which they were so embarrassed about, they didn’t direct anyone to it). We were able to streamline the website to only include what was necessary while showcasing the variety of dance that they have on offer. We also assisted with their SEO to increase their online rankings. They are now ranked #1 for the Google search of ‘dance studio Penrith’.
The end result is a more contemporary and stylish look that is bold and strong and puts them into the competitive spotlight. The client is very happy!