FoodBoss

FoodBoss is a true Ruler Brand Personality when it comes to cold food storage and refrigerated transport. When they came to WRD back in 2015 they were in a bit of a pickle. They had two brands running alongside each other that were starting to conflict and cause confusion in the market. After reassessing the brand positioning and what they wanted to be famous for, we rebranded them to be FoodBoss and they have been taking ownership of the cold food storage and transportation industry ever since.

The ‘FB’ of Food Boss are combined in this instance to create a symbol element that if required could be used on its own or in combination with the full name. It is a very thick oversized type face, the exudes dominance and power. The angle lettering helps promote movement whether this be literally relevant to the Transport section of the business or the forwarding thinking of the business in the solutions offered for the different needs of the Food Boss clients.