Brand Personality: The Seducer
Insignia Hair and Day Spa was already an established business when they came to WRD for some creative branding and marketing assistance. They wanted to keep their logo, but the rest of their collateral was a bit confused and used multiple colours and different styles.
The WRD team assessed everything that they had and identified the big ticket items and what could and should change, to help move the brand into a more identifiable arena. This move has streamlined their look into a more enticing and luxurious image where they can successfully compete against the many other hairdressers in their location.
The use of the deep passionate aubergine and the emotive lace details gives the brand an intimate feel where their clients are made to look and feel beautiful.
WRD redesigned their website – giving them a CMS (content management system) that allows them to update their site as and when they need to. We streamlined their SEO and they now rank #1 when searching for ‘hairdresser Penrith’ which is a hugely competitive arena. We also created new business/appointment cards, a treatment menu to market their services and vehicle signage to provide them with a moving and visible marketing tool at all times. The client was exceptionally happy with the end result.“I would love to say a huge thank you to Debbie and her wonderful team at White River Design. You did an amazing job on my website, treatment menu, my car signage and branding my salon in general. You all have exceptional customer service and patience, not to mention great ideas. Debbie your ideas are so inspiring, you always come up with amazing suggestions. Thanks again, its no wonder why you have won so many awards. Exceptional!!!” Amanda Wyllie Insignia Hair & Day Spa Penrith