The Sparta Chicks mission is simple: To provide clients with all the support and advice they need to achieve their trail running and triathlon dreams without waiting until they’re “perfect”, ready or fearless. They needed a brand to match this bold, revolutionary and liberating ethos.
Their goal is to help 10,000 women over the next 10 years to have the confidence to ‘step up’ to a new achievement, a distance, a goal or some other adventure they’ve always wanted to do.
That’s where we came in. Based on the Brand Personality of The Rebel, our team set to work in creating a logo that would reflect that vision. A journey that will lead women to be stronger – mentally and emotionally. A brand that by the time they reach their goal, they’d want the tattoo to prove it!