Brand Personality: The Explorer
Their goal is to inspire, amaze, push the boundaries of conventional thinking and deliver innovative and creative solutions.
Our brand strategy around the development and marketing of this co-working creative space has been to harness the brand personality of The Explorer which expresses independence, self direction and finding freedom. We have a very strong online marketing strategy that is followed through from social media (Instagram, Facebook, Twitter, Pinterest and YouTube), coupled with a fortnightly blog and a fortnightly EDM – all linking back to the website.
Our strategic use of colour in the brand development, echos multi facets of the creative industry to coming together to form one whole. The concept is to promote world-class creatives in Western Sydney, ready to design, write, market, support and inspire your business.