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We see shapes every day, yet did you realise that there is a psychology behind them?
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Research has shown that association with colours increased brand recognition by as much as 80%.
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Your brand story sets the scene for your customers and gives them a reason to buy from you over your competitor. So are you telling your story?
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Are you thinking of rebranding? Perhaps you just need to tweak your logo. Either way, here are 8 mistakes to avoid.
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Are you a hero, magician, rebel or seducer? Isn't it time to find out what your Brand Personality is?
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If you have ever heard me present you will know that I see the telephone as an untapped brand experience tool that most businesses take for granted.
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Beloved brands such as Kentucky Fried Chicken, Apple, BP and Google have all undergone rebrands.
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Colour most definitely creates emotions but did you realise that colour means different things to different cultures?
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Don't you hate it when people get terminology mixed up and then land up confusing you even more?
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