A journey of a 1000 miles begins with a single step and so does a business of 20 years.
We have all heard of the 6 'P's' of marketing but now we have the 9 'D's' of marketing.
Who watched the Friends reunion? Whether you're a child of the 80's or a kid in the 21st century, everyone has heard of friends and of course our 6 favourite characters.
What is a trade mark, do I need to register one and how does it effect my business?
Did you know that type can be emotive? It can subconsciously make you think or feel a certain way.
Branding is more than a logo and if you look at nothing other than the 4 P's on how to build your brand you will be off to a good start.
Understanding copyright will help you plan for your business and respect creators.
Thinking designers look at the big picture and help you build a true brand.
If you've ever wondered what the difference between a business and a brand is, then read on.