People don’t buy from you because of your logo. They buy from you because of your beliefs, your values - your ‘why’.

One bad customer experience resulted in a social media onslaught that has literally seen the overnight tumbling of a hairdressing franchise.

People make decisions on who they think you are within the first few seconds of seeing you.

By understanding and setting specific goals, you can position yourself as the Coca-cola of your industry or area!

A tagline is a catchphrase or slogan that is linked to a brand to help connect a particular message to a brand and assist with brand recognition.

Like it or not, how you dress has an impact on how people perceive your brand.

The fast paced world that we live in is dominated by trends. What’s trending today will be passé tomorrow - I just need to look at my children to know that this is fact.

Since humans could communicate, we have been telling stories. Stories that capture our attention, evoke emotion and connect us.

Remember to tell your brand story often and ensure that all people involved in the business know the story too and are able to tell it well.