Story telling to help connect people to your brand is more relevant today than ever before.

If you thought that your brand was just your logo then think again. Here are 52 extra branding tips to get you on track for the new year.

We see shapes every day, yet did you realise that there is a psychology behind them?

Research has shown that association with colours increased brand recognition by as much as 80%.

Your brand story sets the scene for your customers and gives them a reason to buy from you over your competitor. So are you telling your story?

Are you thinking of rebranding? Perhaps you just need to tweak your logo. Either way, here are 8 mistakes to avoid.

Are you a hero, magician, rebel or seducer? Isn't it time to find out what your Brand Personality is?

If you have ever heard me present you will know that I see the telephone as an untapped brand experience tool that most businesses take for granted.

Beloved brands such as Kentucky Fried Chicken, Apple, BP and Google have all undergone rebrands.