What brand personalities or archetypes are the characters in Friends?
Who watched the Friends reunion? Whether you're a child of the 80's or a kid in the 21st century, everyone has heard of friends and of course our 6 favourite characters.

Who watched the Friends reunion?

Whether you’re a child of the 80’s or a kid in the 21st century, everyone has heard of friends and of course our 6 favourite characters. Have you ever wondered why they are so well loved? It’s because their personalities are so well developed. In this blog we are going to share the personality archetypes of each of our Friends characters.

What brand personality is Phoebe Buffay?

Unique, creative and imaginative Phoebe is an out of the box thinker which is The Creator Brand Personality. She is also happy, optimistic and hopeful which is The Innocent Brand Personality.

Phoebe is a combination of The Creator and The Innocent. Keep in mind that you can be 1 or 2 personalities – but no more.

What brand personality is Joey Tribbiani?

Down to earth and honest, Joey is the laid back boy next door who you can rely on. His charm is engaging and welcoming while his good nature makes him the perfect Neighbour Brand Personality.

When discovering your brand personality you need to look at HOW you do things – not what you do. Joey in the show Friends is an actor, but that doesn’t mean that his personality is the Entertainer. It’s very easy to fall into the trap that what you do is who you are. They are separate and if you can focus on that separation of your do our online quiz, you’ll get an accurate result of your brand personality.

Whether you’re building a business or personality brand – knowing your brand personality will bring you so much clarity.

What brand personality is Monica Geller?

Always in control with clear systems and structure, Monica always has a place for everything and everything has its place.

She is highly competent – wanting to be the best or leader at everything, which makes Monica the perfect example of The Ruler brand archetype.

What brand personality is Chandler Bing?

Always the one to make others laugh, he doesn’t take himself all that seriously. Witty and quick with the one liners, Chandler uses his humour and good nature to diffuse situations. Chandler is The Entertainer brand personality.

Hopefully you will see by now that your personality archetypes has nothing to do with what you do. After all, according to the cast of Friends, no one really knew what Chandler did for a living. In the famous quiz episode where Rachel and Monica lose their apartment to Joey and Chandler – according to Rachel he is a Transpondster (whatever that is!)
When you understand your brand personality you will know how you want to make people feel, how your brand looks, sounds and what kind of experience you want people to have.

What brand personality is Rachel Green?

Rachel cares passionately about her friends and family. She is highly committed, sexy, playful, high spirited and sensual but at the same time she loves the finer things in life. Rachel is a perfect example of the Seducer brand.

What brand personality is Ross Geller?

Ross’s character can be quite shy and somewhat reserved, however he is a highly intellectual character who is a stickler for facts and getting it done right. Ross Geller is The Sage personality.

These archetypes are derived from Carl Jung’s 12 personality archetypes. Jung was born in 1875, a Swiss psychiatrist and psychoanalyst who founded analytical psychology. His 12 personality archetypes are defined as images and themes that derive from the collective unconscious. This is just a fancy way of saying that we all know and unconsciously understand the traits applies to these personalities.

All stories, fairy tales, movies and even the Bible are built with these different personalities running through them.

Whether it’s an innocent maiden, a knight in shining armour, a wise old man or a magical fairy, somehow we understand their personalities and identify with them.

If you are able to build a brand with personality just imagine how powerful your connection with your perfect customer will become?

Whether you’re building a personal brand or a business brand, knowing your archetype will help you truly connect with your customer. So what is your brand personality? Play our online brand archetype quiz and find out.

Written by our Creative Director & Branding Specialist Debbie O'Connor - Consultant, Strategist, Keynote Speaker

Published: Jun 8th, 2021