Carrabay Rebar is a business that is built on more than just steel foundations. The story of this brand goes back to owner Brian Flannelly’s childhood when he was forced to flee his home town of Carrabay, due to an extreme case of domestic violence inflicted on his mother, by his biological father. This has given Brian the determination to fight against domestic violence.
Brian has built Carrabay Rebar to be a business that stands for what is right, and proves that in a tough and masculine industry one company can lead the charge to have compassion and a mission for change.
“If I could prevent just one abusive steel fixer working for me, I could potentially be helping my 5 year old self.” – Brian Flannelly
Brian came to White River Design for a full rebrand of Carrabay Rebar. We started with the Brand Personalities of The Ruler and The Creator and created a logo and style guide, and rolled it out across business cards, email signatures, capability statement and website interface design.