Kylie – Owner / Director of Magic
Kylie loves witnessing the ‘ah-ha’ moment when clients truly grasp the power of their brand—it’s a magical and special experience. When she’s not immersed in work, she enjoys riding her Peloton bike, exploring new restaurants, and planning her next travel adventure. Her favorite way to unwind includes a good Pinot Noir, paired with a fireplace and a cheese board.
DebbieO – Creative Director
Debbie loves the people she works with at WRD, constantly learning something new from them every day. When she’s not working, she has a passion for traveling and wishes she could do it full-time. Her favorite drink is a refreshing Grapefruit Gin & Tonic.
Clare – Accounts Manager / Insight Magician
Clare enjoys the ever-evolving nature of her work, ensuring there’s never a dull moment. Outside of work, she spends time with her family and indulges in creative expression, particularly mosaics, with an Appletini in hand.
Jo – Administrative Assistant / Master of Mythical Operations
Joanne loves the positive and motivational energy at WRD. When not working, she’s busy driving her children around, fuelled by her favourite drink—coffee.
ABOUT US
At White River Design (WRD), we promise to create a brand you can be proud of. With a magical ability to visualize your goals, we manifest them through exceptional graphic design, branding, website development, and strategy. For us, branding is about connection and reputation. We empower you to understand your brand intimately, ensuring complete clarity on who your brand is, how you want to make your clients feel, and what you need to bring it all together.
Branding is more than just a logo, website, or business card—it’s about building a strong, trusted reputation that truly resonates with your customer. It’s a combination of defining what you stand for, sharing your values and purpose through storytelling, brand experience, and eye-catching design, creating a lasting memory for your audience.
BUILDING BRANDS WITH PERSONALITY
Our story began with humble beginnings in the back bedroom of Debbie O’Connor’s home, where she founded WRD. Named after the small South African town of ‘White River,’ where Debbie grew up, the brand carries a secret piece of home with her every day. Debbie’s upbringing in a close-knit community instilled strong family and community values, core to WRD’s brand culture. We treat each other and our clients as extended family, building strong, lasting relationships based on trust and respect.
Under the new ownership (2024) of Kylie, WRD continues to thrive with a rich history of 22 years and a legacy of hundreds of impactful brands worldwide. Kylie brings fresh energy and a commitment to launching new offerings that ensure your brand not only creates impact and connection but also adds value to your business.
