Printed and electronic newsletters are a great way to caputure & keep clients
Staying front of mind for your customers is always key in building a strong, trusted brand.

With COVID19 well and truly upon us we have seen more and more businesses pivot and adapt to stay in touch with their customers. One of the most effective ‘client capturing and keeping’ tools is that of a newsletter – printed or online.

Many of the people that your business comes in contact with whether it is through networking, advertising, publicity or your website will not buy anything from you the first time they come into contact with you. However, if you produce a newsletter, you will be able to keep in touch with them on a regular basis. When they read your content they will get to know you and your business which allows you to build a base from which trust can form. This will more likely result in them purchasing your products or services.
Your newsletter now becomes your best long-term strategy for keeping in touch with your past, current and prospective clients.

Here are 7 great tips to use your newsletter to promote your business and increase your client base:

Emphasise your expertise.

In your newsletter include tips, articles or ideas that will help your target market. By sharing your knowledge with your subscribers, you promote your reputation as an expert.

Breaking news.

E-newsletters can be produced quickly and sent and received almost instantaneously. This is an incredibly powerful way of notifying your clients, supporters or suppliers of breaking news happening in your business.

Promote your products and services.

Your subscribers will only find out about your products and services if you mention them in your newsletter. Ensure that you include information about your products and services as well as a link to your website for those who want to know more. Create a balance between the useful information and the obvious ‘selling’ of your products or services. Remember, people don’t like to be sold to, but they do like to know where to go if they are needing what you offer.

Ask your audience.

Your newsletter is a great opportunity to ask your target market what they think and what they are interested to hear about. Conduct a short survey with one of your products or services as an incentive for them to respond. Armed with this knowledge you can tailor your articles to suit their needs.

Test-drive new products.

Getting feedback on new products is often difficult especially when they haven’t been launched yet! Why not offer your subscribers the opportunity to try your product in return for their feedback. This becomes a win-win situation for all and the client gets to feel special that they have had the opportunity to be a part of something new and that their opinion is valued.

Profile your team.

This is a great opportunity to introduce your team to your customers. This makes dealing with your business a lot more personal and gives them a familiar connection with your brand. This is a great way to also make your team feel special.

Sales or special offers.

If you have any sales or special offers that you would like to share with your customers, this is a great way to get the deal in front of them. You can also track how many people click on the link to see if this offer is actually of interest to your customers – and you get to move stock or sell additional services.

As you can see, you can get a lot out of a newsletter. However, in order to get your news and information in front of your customers you need to have a database. Once you’ve got that set up please ensure that you have news that will be of interest to them, and don’t bombard them with newsletters too regularly. For online newsletters please keep in mind the anti spam laws and don’t just sign anyone up to receive them.

The system that White River Design uses provides our clients with very interesting statistics such as how many emails went out, how many emails bounced (were not delivered, giving you an opportunity to update your database), how many were opened and what links they clicked on. This is just some of the information that we encourage you to use to test and measure your campaigns to see if they are worth continuing to do.

White River Design can assist with your printed and online newsletter so feel free to give us a call on 02 4732 4766 or email us for more information.

Written by our Creative Director & Branding Specialist Debbie O'Connor - Consultant, Strategist, Keynote Speaker

Published: Apr 30th, 2020