Gina Field

Gina Field is a long standing client of White River Design. We did the branding for her security company Nepean Regional Security and have been doing their design work for over 2 decades now. The time has come now for Gina to build her own personal brand where she can stand in her own spotlight of being a highly successful woman who has thrived in a man’s world. Gina has become a sought after speaker, MC and media spokes person, so developing her personal brand to reflect her personality was an absolute joy for us.

We did Brand Personalities with Gina and unveiled that she is a combination of The Entertainer and The Rebel. You can see from the colour palette of her brand that it is fun and playful while at the same time it bucks the status quo of what you think a security business owner should look and sound like. Gina is a self-proclaimed misfit millionaire and a walking contradition.

DebbieO did a 3hour strategy session with Gina where we nutted out the direction for her brand. The team then got to work:

• logo design
• business card design and print
• email signature design
• website interface design
• style guide design
• art direct photoshoot
• guidance for video shoot

We invite you to take a look at her website that we designed for her.