The Creative Fringe is a dynamic and inspiring co-working space that has pioneered this powerful and connected way of working in Penrith NSW.
Their goal is to inspire, amaze, push the boundaries of conventional thinking to provide a community that discovers the untapped potential of collaboration.
Our brand strategy around the development and marketing of this co-working creative space was to harness the brand personality of The Explorer which expresses independence, self direction and finding freedom. We have a very strong online marketing strategy that is followed through from social media (Instagram, Facebook, Twitter, Pinterest and YouTube), coupled with a fortnightly EDM – all linking back to the website.
Our strategic use of colour in the brand development, echos multi facets of the creative industry to coming together to form one whole. The concept is to promote world-class creatives in Western Sydney, ready to design, write, market, support and inspire your business.
The Explorer Brand Personality