If you thought that your brand was just your logo then think again.

Branding is not rocket science, nor is it difficult. It requires strategy, consistency and action. Here are 52 branding tips to get your brand on track for 2020.

Our challenge to you is to implement one tip a week and by the end of the year you will have a brand that consistently connects, engages and resonates with your customers.

Branding Tip #1

Your logo is not your brand.

Branding Tip #2

Branding is not expensive. Not branding is where the cost lies.

Branding Tip #3

Business is about transactions. Branding is about connections.

Branding Tip #4

Secure a catchy, easy to pronounce and remember name.

Branding Tip #5

Remember to check business name and domain name availability.

Branding Tip #6

Secure the same social media handles on all platforms.

Branding Tip #7

You need a brand strategy – it’s your roadmap to success.

Branding Tip #8

Don’t try to do it all yourself – your business is far too valuable to get this wrong.

Branding Tip #9

Find your Brand Personality and then infuse it into EVERYTHING.

Branding Tip #10

Focus on HOW you do things, not WHAT you do.

Branding Tip #11

Have a brand promise that becomes your key focus each and every day.

Branding Tip #12

Be clear on your brand values and stick to them.

Branding Tip #13

Define your target audience and speak directly to them.

Branding Tip #14

Share with your customers what’s in it for them.

Branding Tip #15

Don’t try to be all things to all people.

Branding Tip #16

Niching your business is a good thing.

Branding Tip #17

Think globally, act locally.

Branding Tip #18

Your best friends daughter who is good at art is NOT the person to design your brand.

Branding Tip #19

Do not overcomplicate your logo.

Branding Tip #20

Your favourite colour isn’t necessarily the right one for your brand.

Branding Tip #21

Don’t only look at preloaded fonts from your computer.

Branding Tip #22

Don’t rely on design fads when creating your brand.

Branding Tip #23

Your brand voice needs to reflect your brand personality.

Branding Tip #24

Use language that your clients can understand and connect with.

Branding Tip #25

Get your own suite of photos taken – everyone has access to stock images.

Branding Tip #26

People are visual creatures so make sure your images tell a story.

Branding Tip #27

Get a style guide for your brand so that everyone is on the same page.

Branding Tip #28

Be strategic who you give your logo to – it’s your brand, maintain control.

Branding Tip #29

Sharing your core values brings a community together.

Branding Tip #30

It’s the information age. You need a website.

Branding Tip #31

Are your customers using social media? If so, you should be too!

Branding Tip #32

What is the real cost in not training your team?

Branding Tip #33

Culture brings your brand to life… Why risk being without it.

Branding Tip #34

The first step towards getting somewhere is deciding you are not going to stay where you are.

Branding Tip #35

Stop doing marketing, start creating a Brand Experience.

Branding Tip #36

Taglines aim to take out the guesswork, making your message crystal clear.

Branding Tip #37

Amplify your strengths, don’t be too shy to blow your own trumpet!

Branding Tip #38

It is not possible to be all things to all people.

Branding Tip #39

Though your marketing is working now – doesn’t mean it will a year from now!

Branding Tip #40

You can’t manage what you don’t measure. Track the response to your marketing.

Branding Tip #41

Great brands commit and stay committed to their core.

Branding Tip #42

Don’t try too hard to be different. You’ll risk looking phony and patronizing.

Branding Tip #43

Research your competitors.

Branding Tip #44

Beware following in your competitors footsteps.

Branding Tip #45

Stay active. Maintain your brand.

Branding Tip #46

Your brand sets you apart. Prioritise your brand.

Branding Tip #47

Highlight the ways you can leverage your current clients for feedback.

Branding Tip #48

Don’t put all of your marketing eggs in one basket.

Branding Tip #49

Innovation is not the result of chance, it’s the result of action.

Branding Tip #50

Your brand doesn’t have a set and forget option.

Branding Tip #51

Inconsistent branding sabotages your business’s growth.

Branding Tip #52

Use DebbieO to create your brand for you!

Written by our Creative Director & Branding Specialist Debbie O'Connor - Consultant, Strategist, Keynote Speaker

Published: Jan 15th, 2020