Here are a few questions for you:
Imagine having a brand that truly connects and resonates with your customer. Imaging having a framework to easily enable you or your team to know what to post on social media, how to write website copy or even what style of photos to have taken or source for your business.
The Brand Personalities system that we use is built off the 12 Personality Archetypes developed in the mid 20th century by Swiss psychiatrist and philosopher, Carl Jung. Jung determined that these 12 archetypes make up the collective unconscious. This means that we intrinsically already know these personalities - we don't have to be taught them.
For example if I had to mention a caring grandmother, a thrill-seeking adventurer or a successful business person, you have not only conjured up in your mind what they look like, but their personality traits too. And I would bet you a million dollars that the caring grandmother is not covered in tattoos and taking her grandkids bungie jumping! No, that would be the Rebel grandmother, who probably also owns a Harley.
Now imagine if you knew your Brand Personality. Imagine how you could start to connect with your customer. How you would be able to create a language and tone that would resonate with them, keep them coming back and turn them into raving fans, because they don't just love what you do - they love how you do it and how you make them feel.
As a start up coffee roaster I am competing against hundreds of other roasters, including large multinational corporations. To succeed the first thing I needed was a brand (NOT a logo). I needed to understand the whole business including it's values, voice, image and personality. WRD were fantastic at doing this and in a much simpler way than I thought we were able to launch the Love Beans brand. The reactions have been favourable and I've been contacted by a lot of people who simply identify with the brand emotionally. Win Win all around. We love, love, love WRD.
I've worked with WRD many times over the years. And just when you think they can't get any better, they do! Their service, brand personalities system, responsiveness & quality is second-to-none and I can't recommend them more highly!
WRD have been instrumental in establishing a strong core message and a standout brand. Our 'brand personality' is especially helpful in sending out the right message in all marketing formats. I highly recommend them to anyone who wants to create a strong brand!
Clear Path Accounting
I've collaborated with WRD on numerous occasions and can tell you that Debbie is one of the sharpest tools a business owner can having in their branding toolkit. If you get the chance to listen to her speak about brand personalities, you'll never forget it.
Branding does not have to be rocket science or expensive, but it does have to be clear, consistent and engaging. Once you know your Brand Personality everything starts to fall into place. The clarity you will gain will make every decision you make so much easier. From what to post on social media, what to add to your website and even the brand experience you would like to create for your customers, we have no doubt that you will find this system beneficial.
You can try our online quiz or if you would like to be guided through the process we do one-on-one team consulting sessions. This is a great way to engage the key people in your business to determine what your brands personality is. If you decide to play our online quiz and then feel you'd benefit from a consulting session, we will deduct the quiz fee from the consulting cost.