Brand identity - logo design, business cards, brochures, banners l Penrith

Award winning graphic design services

When you're building the best brand you can, you want the best team on your side. You want graphic designers who you can trust and rely on. You are busy, you have things to do, mountains to conquer and monuments to open! You want designers that don't just know what they are doing - you want graphic designers that get you. That understand your business so well that you hardly even have to brief them!

As multi-award winning graphic designers, we aim to become an extention of your team, working with you to see your vision realised. As three time winners of the Sydney Design Awards (the most any Western Sydney Branding Studio has ever won), we can confidently say that we know our stuff. And it's not just graphic design. We know business. We know strategy. We know how to achieve goals.

Your logo is the foundation of your brand identity

Humans are visual creatures! So it is no surprise that your logo can be a very strong visual connection to your brand.

If you think about Nike, Mercedes or Harley Davidson you immediately recall their logo. Their logo tells you where to buy their product or service, and more importantly, it lets the world know who owns it. Ownership is a big part of branding and if customers are prepared to wear your logo on their chest, cap or skin, you have hit the bullseye!

Is this a goal of yours? Then you need to have a logo that connects your client to your brand, and make sure it is appealing enough to flaunt!

Brand your business with personality!

We offer a unique service that helps uncover the Brand Personality of your business. We take you through this custom built system that helps us determine the look, feel, tone, language and image that you're subconsciously wanting to project to your customers. With this personality type comes incredible clarity that helps us choose colours, fonts and shapes.

Designing a logo that aligns completely with your brand, enhances your positioning and resonates with your customers become simple.

But it all starts with the personality of your brand.

Thinking graphic designers at your service

If you need a problem solved - we are the studio for you!

Whether you're after a clever, fun or funky logo, our graphic designers think through the process. We strategise, plan and implement to bring you the best possible outcome. We are 'thinking graphic designers', not 'do-it graphic designers'. We are versitile and visionary. So if you need a sounding board, a team to bounce ideas off and if you're not scared to hear a different opinion, then you have come to the right place.

We see opportunities and solutions that you may not have thought through.

Graphic Design solutions

Brand Personality identification
Logo design
Business cards
Brochures and flyers
Capability statements
Annual reports
Art Direction

5 principles to design the perfect logo

The team at WRD are professionally trained 'thinking designers' who problem solve solutions for your business. We are trained to create logos that no only refect your Brand Personality, but also sets you apart from your competitors.

1. a logo should be simple

Think about the most iconic logos - Nike, Apple, Shell. Their genius is in their simplicity. This makes them easy to recognise and recall.

2. a logo should be memorable

If your logo cannot be recreated by a 10 year old then it's not memorable enough. Every kid can draw the Golden Arches.

3. a logo should be versatile

Forget dropshadows and embossing. These elements make it hard to use the logo across media.

4. a logo should be appropriate

You'll be amazed at how many logos once launched look inappropriate. Get an extra set of eyes on the job.

5. a logo should be enduring

Try not to follow trends when developing your logo. Logos that work just as well today as 50 years ago show endurance.

Our Awards