At MindFlare they believe it’s not what you do – it’s how you do it. Their focus is to spark real transformation for people with a burning desire for change.
They are a psychology clinic that is doing things differently and truly wanting to be a catalyst for change. They realised that for them to get the extraordinary branding that they wanted, they could not go to an ordinary studio. That’s where we came in.
We took the husband and wife team through our Brand Personalities system where we discovered them to be The Magician and The Creator brand archetypes. From there they were able to come up with a new company name that matched their brand personality. Then it was onto the design of the logo, style guide, stunning business cards with spot UV to create that element of magic, e-mail signature and topped off with a new website developed by Katberg.