Brand Magic – How to Build a Brand with Personality is a visual feast for the eyes that dives into the topic of Carl Jung’s 12 archetypes. Our Creative Director DebbieO wrote the book, so it made sense that we would design and publish the book.
Each chapter has been designed to bring to life the individual personality through colours, fonts and imagery. The book covers personal and business branding using the archetypes, examples, brand culture, the persona’s of customers, how to tap into the 5 senses to create a memorable brand experience, and the expansion of each archetype with an additional 6 family members.
This book is a must for any business library, but particularly for those who work in branding. We were thrilled that it was not only an Amazon #1 Best Seller but also won silver at the Sydney Design Awards under the Publication Category.
Fun Fact: This book was censored by the Chinese Cultural Bureau – read the full story.