We had the pleasure of working with Melissa Wu, 3 time Olympian and Olympic Silver Medallist in the sport of Diving. Melissa has been on the Australian Diving Team since she was 13 years old, so has worn a lot of activewear. She knows there is nothing worse than training in uncomfortable or restrictive gear. To get the most out of training sessions activewear needs to provide freedom of movement but should also look good.
Enter HAVOK Athletics.
Built on the concept of being United by Strength, Melissa wanted a visual identity that would be equally attractive to men and women. We chose a strong, bold font to represent strength and resilience and the new icon has a line through it to depict the connection that unites their athletes, with the circle representing their community.
Regardless of what sport their clients are from, what challenges they’ve overcome or what they’ve achieved, they are a community #unitedbystrength
“Thanks again for my amazing logo, I really love it and my re-vamped website with the new logo is such a big improvement. I’ve had so much positive feedback about it too. I’ll definitely recommend you to anyone I know who needs a logo design.”