Smiles Matter

Smiles. 

They are free to give, and yet they can bring so much richness to a person’s day. 

Having a beaming smile of healthy teeth is something that everyone should have access to. However, the fear of going to a dentist can often outweigh a clean mouth and beautiful smile. Smiles Matter understand this fear. And after decades in the industry, they have created a solution that addresses this fear. 

When the team at Smiles Matter approached us for branding help – we were all smiles. Firstly because we love a good challenge – and what is more challenging for people to love to go to their dentist? Secondly, we just loved their approach to how they wanted to treat their customers. Down to earth, approachable and reliable they couple a healthy dose of ‘out of the box thinking’ and ingenuity to provide pain free dentistry!

We name stormed and searched the relevant registers, we performed Brand Personalities to determine that they were a combination of The Neighbour and The Creator. We designed their logo, brand story, business cards, email signatures, website and full style guide. We are so excited about this new brand – and so are we.

For us, smiles also really do matter.