ST Consulting contacted WRD as they had a bit of an identity crisis. Well, the crisis was that they didn’t really have much of an identity at all, and with big plans in the pipeline, they knew that they had to get their brand right first.
ST Consulting specialises in fibre design, wireless design, and IoT products & services. Around their core skills, they wrap managed services, specialist recruitment, and proposal management. It all sounds a little high tech and would have been easy to slide into a boring tech image. However, once we completed their brand personality we were able to develop a brand and strategy that made the company look forward thinking and progressive while at the same time, as stable experts and advisors in their field.