Tekmatix is an Australian female founded software platform designed to make creating an online course easy and affordable. The problem they had was that the brand identity prior to our work was hard, masculine and very off putting for current and potential customers. There was no brand personality or anything (other than the price tag and features) that attracted anyone to the brand.
Until we did Brand Personalities and unveiled that Tekmatix is hands down The Hero Brand Personality. We chose a strong yet approachable font with a vibrant colour palette that sets the brand apart from their competitors.
In the 3hour strategy session we nutted out the direction for the Tekmatix brand. The team then got to work on:
We invite you to take a look at their new website that we designed the look and user experience for.
“I just loooovvveeee my brand! It has been so amazing working with you and you have certainly built us a brand that we can be proud of. Thank you so much!”
Sarah Cordiner, Founder and CEO