The Joneses

The Joneses is a boutique interior styling company in New Zealand that delight and surprise their clients by turning drab and ordinary interiors into spaces that seduce the senses and entice people to linger longer.

This was a rebrand with the owner realising that what they had started with many years ago, was not who they were today. They needed their brand to move with their services. While doing their Brand Personalities we literally watched the penny drop as The Seducer brand personality was revealed. It all started to make sense and we could visibly see how excited the owner was getting with the possibilities.

After defining their brand personality we moved onto the design of their logo, style guide, business card and letterhead. We are so excited to see how this brand unfolds as we believe it is certainly going to indulge their clients desire for a stunning home.

“As soon as I saw it I loved it!  As it was completely different to what I initially had in mind however, every time I look at it I love it.  So I’m going to go with my gut and say yes to the first design. Its clean, luxe and modern – oozing luxury and Champagne – Yeessssss xx

I’m so glad I got you on board, there’s no way in hell I would have come up with this lol.”

Brenda Walters

The Joneses